Your site is the most important tool in your toolbox for generating leads. Getting all the traffic in the world or writing engaging content doesn’t matter if traffic isn’t converting to leads. To optimize your website for lead generation, you have to know what elements of your site convert and how much they’re converting. Here […]

The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website as a series of pages with elements that work together to turn a visitor into […]

An effective lead generation campaign is made up of multiple elements working together. Here’s a list of these different ingredients along with ways to maximize them: Tools There are tools you can use to manage and store your leads. These tools will help you get to know your target market beyond names and email addresses. […]

In email marketing, the best system for collecting quality email addresses is to use a double opt-in system. This is when subscribers undergo a two-step subscription process. Part 1 – They sign up with their email address at your website. Part 2 – They need to click on the confirmation link sent to their email […]

Don’t have a newsletter for your business because you think it’s a waste of time? Think again! According to Nielsen Norman’s Group on the Email Newsletter Usability Report, readers that receive an email newsletter feel a personal attachment to the company. It makes sense considering it comes to their personal email address, uses their name, […]

Most people these days know that websites are not like baseball diamonds in cornfields. If you build it and don’t market it, no one will come. When readers come to your site, if they don’t stay you will struggle to reach your website goals. Fortunately, you can reduce your bounce rate (people that come and immediately […]

Though email is a product of the modern digital age, it’s almost old-fashioned compared to social media. And yet, email looks like it will stick around for a long time. According to the Q4 2016 Email Benchmark Report by global information services group Experian, 56% of total email opens happened on smartphones or tablets in […]

You need a healthy email list to be successful at email marketing. Ongoing list maintenance keeps your deliverability high and conversion rates at an acceptable level. Use these tips to get the most out of your email list. 1. Purge Inactive Subscribers. If too many people delete your emails or mark them as spam, all […]

A quality, qualified, opt-in only list of people who want to read your emails and look forward to your newsletters is the single most important thing you can do for your digital marketing ROI and your bottom line. The only trick is, getting people to opt in. To get people to subscribe, you’ll need to […]

Everywhere you turn, you hear email marketing gives you the best returns of any digital marketing method. However, attracting subscribers to your email list takes time and effort. You may think that buying a list would save you time and effort. It’s tempting to shortcut the process of building your own list. But buying an […]