Using Social Proof to Get More Leads


Using Social Proof to Get More Leads

There are many strategies for lead generation with digital marketing: blog content extras, social media advertising, lead magnets, etc. One particular strategy that is extremely powerful to get more leads is social proof. What is social proof? Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect […]

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Segment your Email List for More Conversions


Segment your Email List for More Conversions

Have you heard, the money is in the list? The email list, in this case. Did you know you may be leaving money on the table if you mail the same message to your entire list? Send the most relevant messages to their inboxes, not just any message. This in an efficient and scalable solution […]

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A Guide to Free Offers that Grow Your Email List


A Guide to Free Offers that Grow Your Email List

Your email list isn’t going to grow without help, that’s the bottom line! A few people might sign up here or there because they like what you have to say, but most need a bit of a push. You must incentivize to get sign-ups.  It’s a way of adding value and motivating the sign-up. Here […]

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How to Capture the Elusive Lead – Part 3 Capture


How to Capture the Elusive Lead - Part 3 Capture

You’ve attracted new prospects and engaged with them several different ways. Now it’s time to seal the deal and capture the elusive lead. You can accomplish this with lead magnets that give your leads something of value in exchange for their email addresses and other information. Here are a few options for lead magnets to […]

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How to Capture the Elusive Lead – Part 2: Engagement


How to Capture the Elusive Lead - Part 2_ Engagement

You’ve made enough of an impression on potential leads that they’re aware you exist and have a basic level of trust in your company. Now it’s time to take the next step and engage them. This stage continues building the relationship and moving one step closer to converting a curious person into a lead. Answer […]

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How to Capture the Elusive Lead – Part 1: Awareness


How to Capture the Elusive Lead - Part 1_ Awareness

Are you on the hunt for the elusive lead? The prospect’s journey from your first interaction to the conversion can take place through many channels and goes through 3 stages: awareness, engagement, and capture. What is the Awareness Stage? Your potential lead has a problem that they want to solve. However, they don’t know much, […]

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How to Improve Your Email Open Rate


How to Improve Your Email Open Rate

According to eMarketer, almost 237 million Americans will use email in 2017. This represents a significant portion of the online population.  People read email! Getting your message out isn’t hard, it’s just a matter of presenting it professionally and hitting send. The tough piece is convincing your customers to open your latest message. The bottom […]

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Get the Maximum ROI From Your Email List


Get the Maximum ROI From Your Email List - 315

Email marketing has the potential to, directly and indirectly, improve your revenue and growth rate. However, you may not be getting the maximum ROI out of your efforts. Use these suggestions to optimize your strategy, find new ways to grow email lists, improve conversions and increase your brand awareness. Improve Your Sign-Up Form Don’t skimp […]

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The Formula for Brilliant Email Subject Lines


The Formula for Brilliant Email Subject Lines - 315

Anyone who’s used email has found themselves in this predicament. How to grab the attention of the email recipient, yet, not be wordy or salesy? If you don’t do well with the subject line, the email will get tossed in the electronic trash bin before it’s even opened! Sometimes you get the feeling that you’re […]

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Create an Email Series for Lead Generation


Create an Email Series for Lead Generation

In the past, one tried-and-true marketing method always included email, which was sent to the most people possible, in case some of that huge audience would buy. This strategy isn’t very effective. The overwhelming majority of recipients had no interest and either deleted the email or unsubscribed.  It was a scattershot approach. In effect, shoot […]

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