Tag Archives: content marketing strategy

Create Content that People Gladly Share

Create Content that People Gladly Share

The internet is saturated with content. According to data from Smart Insights, 1,440 blogs are posted every minute, translating to a whopping 2,073,600 blogs every day. That’s before you account for videos and social media posts. This level of saturation presents a new problem for content marketers – difficulty attaining the desired reach.

One way to get around this problem is to pursue sharability i.e. making your content highly shareable.

Look at it this way; if 1,000 visitors read your content and share it with their network (say 30 people per reader), your blog post would have already reached 1,000 + (1,000*30) = 31,000 people. Considering that digital consumers highly trust each other (70% will read posts recommended by fellow consumers compared to those promoted by brands), you can expect to reach a lot more people than you would through direct reach.

Wondering how to create content readers will like and want to share? The following are five tips to get you started.

Understand Your Target Audience

Many marketers begin writing articles and blog posts without even understanding the people these content pieces are meant for. How do you expect to write what they want to read if you don’t understand them? How are you going to address their pain points if you haven’t taken the time to learn about their needs? It’s impractical. Begin by learning the; who, why, what, when, and where of your readers.

  • Who are they?
  • Why are they online?
  • What do they need?
  • When do they need it?
  • Where do they get their information?

If you can successfully answer all these questions, you’re ready to create content your audience will like.

Choose Value-Adding Topics

Now that you fully understand your audience, it’s time to choose topics to write about. Ensure that the topics you choose add value to the reader’s life. If you’re not solving a problem, tell them something new; something they haven’t heard before. “How To…” topics are some of the most shared posts for this reason – they actually solve a problem.

Other commonly shared topics include; “X Tips,” guides, and checklists. Aside from that, content that provides new information is also highly appreciated and frequently shared.

Present Your Content in the Right Format

The content type you choose will directly determine your reach.

Videos, for instance, are on the rise. But, is your audience looking for videos? Do they frequently watch YouTube and the likes? If not, then expecting them to like and share your videos is a pipe dream. Webinars are also very effective and come with a high ROI. But not all audiences are looking for webinars. A consumer looking to buy a pair of shorts online, for instance, won’t be interested in a webinar.

The idea is to choose a content type that fits both the message and the audience.

Optimize Your Posts for Sharing

Yes, you can make your content easier to share. How? By including features on your blog, website, or video channels that reduce the effort needed to share the posts. With blogs, for instance, you can include social share buttons to allow readers to share the content they like in a single touch of a click. Certain types of content such as industry reports can even carry these social share buttons within the content body.

Finally, with certain content types such as videos and infographics, you can include embed codes to allow other website owners to share the content on their blogs.

Oh, and don’t forget to ask for shares. Readers are 150% more likely to share your posts if you personally ask for the share.

How to Repurpose Your Blog Content

How to Repurpose Your Blog Content  Are you getting the most out of your blog content? You spend hours on each post, researching information, looking up keywords, finding photos, creating graphics and all the other details that go into writing a  blog post. If all of that time and work goes into a single post, then you’re throwing money out the window. Repurpose your blog content is one of the most efficient ways to use your resources.

Here are a few ideas to get you started on great ways to repurpose your blog content.

Create an Ebook

Chances are, you publish a lot of blog posts on the same topic. Therefore, you can pull these posts together, write an introduction, and group them into full chapters. Your readers get a convenient way to consume a large amount of your content through one file, and you get a high-value asset to use as a lead magnet.

Syndicate Your Posts

Syndicate your high-quality blog posts. Reddit, StumbleUpon, Facebook & LinkedIn Groups, LinkedIn Publishing, Medium,  and Scoop are great networks for syndicating. These networks can get more traffic to your website. Websites for press releases and news sites are two good sources for syndicating your blog content.

Leverage Social Media

Think beyond Facebook, Twitter, and other general purpose social media sites. You can share links to your blog posts, with a summary, on niche social media communities. For example, you can find sites that cover pretty much any subject, and if all else fails, the massive social media site Reddit will have a community (subreddit) that tackles the topic. Make sure to read the rules for each network as they may have a strict process in place for self-promotion.

Create Infographics

Does your blog post have short, sweet snippets of information and data points? Leverage this formatting for infographics that add visual appeal to your content. Create shareable infographics that are well suited to embed on other websites and social media profiles.

Develop Content Upgrades

Some blog post types work well for different formats, such as a transcript for a podcast post. Hence, these content upgrades can be attached to the post, expanding the information available or presenting it in a different form. Don’t forget to collect the reader’s email address to add to your mailing list.

Maximize your ROI by repurposing your blog post content. When you think outside the box, you can come up with dozens of repurposing ideas for your content marketing strategy.