Tag Archives: content marketing strategy

Content Strategy Tips To Boost Traffic

Content Strategy Tips To Boost Traffic There is no doubt about it, content, is, indeed, king. However, you need to ensure that potential consumers are seeing your content. By implementing these content strategy tips, you will begin to see results in terms of a boost in inbound traffic in no time.

You can reach your target audience, and increase your chance of generating quality leads by using the following content strategy tips.

1.  Use Attention-Grabbing Headlines

Before publishing any post, make sure that the headlines on your posts are real eye-catchers. However great your content may be, one too many people may skip over reading the posts because the headlines are not enticing enough.

2.  Focus On Long-Tail Keywords

Conversion rates are significantly higher with long-tail keywords compared to general or common keywords. These keywords drive in more targeted traffic, resulting in less bounce rates. Targeting long-tail keywords should always rank high up in your content SEO strategy.

3.  Include More Video Content

Create engaging video content and begin to watch your traffic numbers soar. Product video demos are always a great hit, and you may have helped that customer who may have been having some difficulty using your products.

Seeing is believing, video demos may be the thing that convinces a prospective buyer to go ahead and add your products to their shopping cart.

4.  Include Infographics

A good percentage of your target audience, are likely to enjoy visual content. Think single and mixed charts, informational lists, and other types of Infographics to make your content more visual. You can use a comparison infographic to highlight the features and benefits of your products. A location-based infographic can also be perfect to show your service locations and physical location of your outlets.

5.  Guest Blogging

Create captivating content and post on reputable blogs or websites with a readership that fits well with what you would consider your target audience. Always link back to your site on these posts, and you can expect to see an increase in the quantity of quality inbound traffic.

Similarly, invite others to write guest posts on your blog. Guest bloggers will more than likely link and share to their posts on your blog, which is a great way to reach more readers and score you quality leads.

6.  Use Internal Links

Optimize the use of internal linking to, for example, showcase your products. On those top-quality blog posts, be sure to include links to other pages on your website as well as other posts on your blog that will add real value to the reader and their interests.

7.  Good Old Email Marketing

It’s tried and tested. Email marketing works. Remember to be tactical about your email marketing lest you end up with the exact opposite of the results you hope to get.

Make your emails short and straight to the point. Whether it’s a new product you wish to introduce, a reminder, or running promotions, pass across the intended message without bombarding the recipients with several long emails.

8.  Active Social Media Presence

Create and maintain an active presence across different social media platforms. Share your content on social media and ensure that the content is high quality, which will prompt your readers to share it.

Engage with readers in the comment sections and answer any questions that they may have in a timely manner. Join groups and be an active participant help get your name out there.

There are definitely more ideas worth adding to this list. That said, you can look forward to generating more leads, boosting traffic and increasing your conversion rates by beginning to implement these top content strategy tips. With every day that goes by without you implementing such strategies, you lose out on the opportunity to grow your brand and business.

Create Content that People Gladly Share

Create Content that People Gladly Share

The internet is saturated with content. According to data from Smart Insights, 1,440 blogs are posted every minute, translating to a whopping 2,073,600 blogs every day. That’s before you account for videos and social media posts. This level of saturation presents a new problem for content marketers – difficulty attaining the desired reach.

One way to get around this problem is to pursue sharability i.e. making your content highly shareable.

Look at it this way; if 1,000 visitors read your content and share it with their network (say 30 people per reader), your blog post would have already reached 1,000 + (1,000*30) = 31,000 people. Considering that digital consumers highly trust each other (70% will read posts recommended by fellow consumers compared to those promoted by brands), you can expect to reach a lot more people than you would through direct reach.

Wondering how to create content readers will like and want to share? The following are five tips to get you started.

Understand Your Target Audience

Many marketers begin writing articles and blog posts without even understanding the people these content pieces are meant for. How do you expect to write what they want to read if you don’t understand them? How are you going to address their pain points if you haven’t taken the time to learn about their needs? It’s impractical. Begin by learning the; who, why, what, when, and where of your readers.

  • Who are they?
  • Why are they online?
  • What do they need?
  • When do they need it?
  • Where do they get their information?

If you can successfully answer all these questions, you’re ready to create content your audience will like.

Choose Value-Adding Topics

Now that you fully understand your audience, it’s time to choose topics to write about. Ensure that the topics you choose add value to the reader’s life. If you’re not solving a problem, tell them something new; something they haven’t heard before. “How To…” topics are some of the most shared posts for this reason – they actually solve a problem.

Other commonly shared topics include; “X Tips,” guides, and checklists. Aside from that, content that provides new information is also highly appreciated and frequently shared.

Present Your Content in the Right Format

The content type you choose will directly determine your reach.

Videos, for instance, are on the rise. But, is your audience looking for videos? Do they frequently watch YouTube and the likes? If not, then expecting them to like and share your videos is a pipe dream. Webinars are also very effective and come with a high ROI. But not all audiences are looking for webinars. A consumer looking to buy a pair of shorts online, for instance, won’t be interested in a webinar.

The idea is to choose a content type that fits both the message and the audience.

Optimize Your Posts for Sharing

Yes, you can make your content easier to share. How? By including features on your blog, website, or video channels that reduce the effort needed to share the posts. With blogs, for instance, you can include social share buttons to allow readers to share the content they like in a single touch of a click. Certain types of content such as industry reports can even carry these social share buttons within the content body.

Finally, with certain content types such as videos and infographics, you can include embed codes to allow other website owners to share the content on their blogs.

Oh, and don’t forget to ask for shares. Readers are 150% more likely to share your posts if you personally ask for the share.

How to Repurpose Your Blog Content

How to Repurpose Your Blog Content Are you getting the most out of your blog content? You spend hours on each post, researching information, looking up keywords, finding photos, creating graphics and all the other details that go into writing a  blog post. If all of that time and work goes into a single post, then you’re throwing money out the window. Repurpose your blog content is one of the most efficient ways to use your resources.

Here are a few ideas to get you started on great ways to repurpose your blog content.

Create an Ebook

Chances are, you publish a lot of blog posts on the same topic. Therefore, you can pull these posts together, write an introduction, and group them into full chapters. Your readers get a convenient way to consume a large amount of your content through one file, and you get a high-value asset to use as a lead magnet.

Syndicate Your Posts

Syndicate your high-quality blog posts. Reddit, StumbleUpon, Facebook & LinkedIn Groups, LinkedIn Publishing, Medium,  and Scoop are great networks for syndicating. These networks can get more traffic to your website. Websites for press releases and news sites are two good sources for syndicating your blog content.

Leverage Social Media

Think beyond Facebook, Twitter, and other general purpose social media sites. You can share links to your blog posts, with a summary, on niche social media communities. For example, you can find sites that cover pretty much any subject, and if all else fails, the massive social media site Reddit will have a community (subreddit) that tackles the topic. Make sure to read the rules for each network as they may have a strict process in place for self-promotion.

Create Infographics

Does your blog post have short, sweet snippets of information and data points? Leverage this formatting for infographics that add visual appeal to your content. Create shareable infographics that are well suited to embed on other websites and social media profiles.

Develop Content Upgrades

Some blog post types work well for different formats, such as a transcript for a podcast post. Hence, these content upgrades can be attached to the post, expanding the information available or presenting it in a different form. Don’t forget to collect the reader’s email address to add to your mailing list.

Maximize your ROI by repurposing your blog post content. When you think outside the box, you can come up with dozens of repurposing ideas for your content marketing strategy.