Tag Archives: customer feedback

How To Ask For Testimonials

How To Ask For Testimonials Testimonials are a great tool for increasing potential customers’ trust. They get first-hand impressions from their peers, which can influence their decision to make a purchase or use your services. It can be tough to get testimonials from your current customers, as many people only get motivated to share their experiences when they’re negative. Here are a few ways that you can ask for testimonials to put on your website.

Follow-up Email

Have a follow-up email sequence that goes out after a customer purchases. Make sure that you request a testimonial. Explain why testimonials are important to your business and encourage readers to share their experiences online. Link to Google My Business, Yelp or LinkedIn to make it easy for them to submit their review.


Send out surveys to your email list and include a field that requests information about their past experiences with your company. You not only get testimonials with this method, but you also have the opportunity to find out about any issues that your customers may have. They won’t always come directly to you with their feedback this way you get the information you need to improve.

Brand Advocates

Some customers love your company and products so much that they would go to the rooftops and shout how much they like you. In many cases, they’ll be willing and eager to provide testimonials for your site.

These are the most loyal people that you’ll have buying from you, and they’re quick to recommend your company to family and friends. These testimonials are often excellent front and center on your site.

Don’t Be Afraid of Negative Testimonials

Many companies heavily censor testimonials and reviews on their websites, thinking that they have to project perfection to attract new customers. However, when every single testimonial and review is overwhelmingly positive, potential customers don’t trust them.

Negative or neutral testimonials help balance out the positive ones. This makes it more likely readers will trust all the info. Another benefit of getting negative feedback from customers is that it gives you an opportunity to do better.

These people might not have reached out to your customer service proactively. However, now you have the opportunity to resolve their issue and make them happy. In some cases, your biggest critics end up turning into your most passionate brand advocates.

What’s your next move needed to get testimonials going for your website?

How to Use Waftio for a Survey

How to Use Waftio for a Survey

Surveys have always been a useful tool for the modern marketer. With the explosion of apps, they are now easy and efficient to use online for any business. When you use Waftio for a survey, you’ll get a two-fold benefit. Presenting surveys to your audience show that you value their opinion, and the answers can serve as invaluable, direct analytics. You’ll learn what they’re truly interested in and willing to pay for!

How do you leverage your customers to your mutual benefit? Use Waftio for a survey. A survey-oriented app like Waftio comes with the processes built in so you can take advantage of these attributes. Some options to consider include:

Find Out What Your Customers Want

Market analysis to improve a business is challenging. By offering surveys, you tap directly into what the consumer wants. All your questions should be about the product or service so you can identify key points and use them to tailor future offerings to your audience.  Use multiple choice or check boxes to get consistent data back.

Customer Service Performance

Another attribute of surveys is their ability to keep you and your staff on their toes, in a sense. Surveys should be short and to the point, and aim to discover the notable aspects of customer service. You’ve probably experienced call-backs with other companies, asking you how they did. It produces results, so use it to your advantage.

Detailed Customer Follow-Up

Send your customers a longer survey for feedback. Or shortly after an initial purchase, a shorter survey. The pricier the item, the more useful this survey can be. Be sure to include how valuable their business is to you.

Discover the Demographics

Time to get a bit more personal.

Using the tools that Waftio provides, you can get your demographics by inquiring into their lives. Don’t be hesitant to go beyond the direct business. Discover their challenges and desires will help you forge better services for them in the future. This kind of information is invaluable in forming future products and services that keep customers coming back and tied to your business.

Make Customers a Part of the Company

This crowdsourcing aspect is especially important in the age of social media. There’s never been an easier time for a company to engage with their customers. Include your customer base in business decisions, such as creating or choosing the name of a new product, or running contests to determine the best logo from a selection of images. You can use this to find out services they’d like you to offer in the future.

The specific survey you use can skyrocket customer engagement. When you use Waftio for a survey, the option to take a survey is available on every page, so you don’t lose potential respondents. Take Waftio and the Survey App for a test spin with a 14-day free trial!