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How to Use Confirmation Emails to Make More Money

How to Use Confirmation Emails to Make More Money If you’re already using email marketing to generate leads, convert sales, and delight customers; you’re doing a great job! Aside from boasting a phenomenal ROI, email marketing is also the most effective way to reach customers and prospects.

To help boost your ROI even further, today, we want to give you a few tips on how to use confirmation emails to drive lead generation and sales.

You probably already know about confirmation emails – the emails you usually send to customers who’ve just made a purchase, thanking them for buying from your store and asking them to come back.

But, did you know you can use these emails to more than just thank customers? Did you know that you can use the emails to pitch your brand and products? In fact, you can even use confirmation emails for remarketing! Click To Tweet

Use them to up-sell and cross-sell

Up-selling and cross-selling are two of the most effective marketing strategies. According to one Nielsen study, consumers actually love it when sellers offer new product options. It shows them that the seller cares.

Consumers prefer to buy products from brands they are already familiar with. Put these two factors together, and you have up-sells and cross-sells contributing to between 10% and 30% of e-commerce revenues.

With this in mind, when sending the purchase confirmation email, use the opportunity to suggest a complementary product. For instance, if one buys a shaving razor, ask if they’d be interested in shave cream. If they’ve just purchased a phone, ask if they need a phone cover, and so on.

Use the emails to recover abandoned shopping carts

Shopping cart abandonment is a huge challenge in the e-commerce industry. Last year alone, more than 70% of shopping carts were abandoned midway through transactions, costing merchants $4.6 billion in the process.

Use emails to reach out to consumers and convince them to go back and complete the purchase. For instance, you can send an email asking about the difficulties the shopper experienced on your site and offer to provide help.

Send a confirmation email alerting consumers about discounts on the items in the abandoned shopping carts. This works particularly well if the consumer was window shopping. A discount offer can make them change their mind and return to complete the purchase.

Use confirmation emails to promote your brand & expand your reach

There are a couple of ways to do this. For instance, use emails to ask consumers to share the experience on social media. In the email, ask them to “share” the message, providing buttons to your preferred social media networks to make the sharing easy.

Another option is to ask them to sign up for your newsletters, read your blog, or subscribe to your YouTube channel. A consumer who thoroughly enjoyed the shopping experience will not hesitate to do so.

Finally, ask consumers to rate your business and leave reviews on popular review platforms. These ratings and reviews will convince other shoppers to consider your brand.

The best part, email campaign so the emails are sent exactly when they need to be sent, further increasing your conversion chances.

Create an Email Series for Lead Generation

Create an Email Series for Lead Generation

In the past, one tried-and-true marketing method always included email, which was sent to the most people possible, in case some of that huge audience would buy. This strategy isn’t very effective. The overwhelming majority of recipients had no interest and either deleted the email or unsubscribed.  It was a scattershot approach. In effect, shoot broad and hopefully hit something. Today a narrow or more targeted approach is needed and is possible.

The more focused approach is to send out a series of emails.  Sent your emails based on an event or trigger. A recipient will appreciate a personalized birthday note. Or a ‘thank you’ note when someone registers for a particular event or makes a purchase. The important element of this strategy is that the emails are focused and purposeful, rather than broad, generic, and hopeful.

How to optimize your campaign

  • Establish goals and objectives – This is essential for planning your campaign, and coordinating team effort to achieve the desired outcome. Decide what the email message should be, whether it’s a new promotion, a suggestion to buyers about similar products, a friendly greeting to a new subscriber, coupons or discounts on products, or an announcement about your event or activity.
  • Categorize your email lists – Don’t use the same list for every email. Not all recipients will be interested in every type of email. Thus categorize your email lists by interest type, geographic location, birthday month, purchased products, or follow-up. Categorization should occur at the moment a new subscriber signs up, so they are placed in the most relevant group. By mailing to specific groups of individuals, you’ll get a much better ROI on your automated emails.
  • Make effective use of email software – There are lots of automated email service providers. Therefore, you should use the one best suited to the strategies you use in your marketing efforts. All of them track the open rate of your emails, gather demographic information about recipients, and monitor link clicks. Many of these email software companies have free versions.

Planning your campaigns

  • Plan for the long term – Many recipients won’t respond to the initial email. Plan follow-up messages and schedule them at regular intervals to achieve the results you want. These will serve as reminders and reinforcements of your original message.
  • Prepare emails in advance – Write your emails ahead of time. They need to have a consistent tone and language. Your subject line should grab their attention. Hence, your email content should clearly communicate that only your products can solve their problem and make their life better.
  • Be persistent – Nurturing email leads is not a one-time deal. You’ll need multiple emails, and each one should be better than the last. Now you have more specific information about your recipients so you can zoom right in on their pain points. Don’t be afraid to tinker with the subject and the message to see what works best and gets you the responses you want.

That’s a wrap on improving your online sales through a more strategic email lead generation series.  Remember first capture, then segment, based on actions they take to give them relevant emails.  Email works, make it specific and personalized.