Tag Archives: facebook live video for business

The Value of Video in Social Media to Drive Traffic to Website Lead Capture

The Value of Video in Social Media to Drive Traffic to Website Lead Capture
If you aren’t making use of video in your efforts to get more leads, you’re missing out on one of the most powerful tools available today. Using video in social media efforts is perfect for capturing the attention of your target audience.  In turn, funneling people into your company’s purchase cycle.

A great deal of research has made it clear that video is one of the most popular forms of content for capturing and maintaining user interest. Here are several ways you can make effective use of video to enhance your lead generation.

Landing pages

The ultimate purpose of a landing page is to convert a potential customer into an actual customer. Before you can even get anyone to the ‘potential’ stage, it’s necessary to get their attention. Consider these points about your landing page video:

  • Video is 12 times more likely to be viewed than text content is to be read.  The most effective way to use video on a landing page is in conjunction with a call to action (CTA), which you can strategically place near the end of the video.
  • The whole point of your CTA should be to engage the user in some action, such as downloading a guide or an e-book – anything that increases their commitment to your brand.
  • Don’t want to place the CTA directly in the video? Redirect viewers to another portion of the landing page or to a contact form. Place your request info and that will provide you with a lead.

High-value content

High-value content videos are educational or instructive in nature, like webinars which provide significant benefit to viewers. These videos have a powerful appeal, so it’s both convenient and worthwhile to include your lead capture mechanism in the video, as part of the presentation.

  • By having users fill out a contact or subscription form before viewing the presentation, you’ll capture the lead on the front side. The only drawback to this strategy is that viewers will need to be convinced of its value before they become interested in viewing.
  • Content on your website, or social media, can be used to alert users to the video. This effectiveness makes webinars one of the best methods for acquiring leads on the Internet, and it’s a strategy you should be using.

Demo videos

Some of the most popular kinds of videos are demo videos and product description videos. If used properly, these can generate an enormous amount of information about your target audience. You can use this data later for lead generation.

  • It’s not a good idea to make any lead capture attempt in the video itself. This is likely to put off viewers.
  • Videos can be used interactively to learn all about potential customers. (e.g.: types of technology they use, vendors they work with, and pain points.)
  • You can also include survey questions. These help to flesh out potential customer profiles so that follow-up contacts can be more focused and personalized.

The Bottom Line

Video is one of the most attention-getting and persuasive forms of media you can use for lead generation. Make sure to include it in your strategic marketing initiatives.


Using Facebook Live Video to Drive Social Media Traffic to Your Landing Page

Using Facebook Live Video to Drive Social Media Traffic to Your Landing Page

Live video apps were introduced in 2015 but didn’t really come into play until 2016 when Facebook introduced their Live Video feature. Previously Periscope and Meerkat (which has since shut down) captured the market share of live video, but now Facebook is dominating the live video game.

Doing a live video can be a bit nerve-wracking to start, but as long as you prepare and know how you want to use Facebook Live video, you’ll knock it out of the park. A perfect way is to use Facebook Live video to drive social media traffic to your landing page from your Facebook page.

Are you launching a new product or service? Trying to build your email list? Sharing a new online course you’ve created? These are great reasons to go live on Facebook. If you’re running a new campaign or preparing for a launch, here are a few tips for using Facebook Live as a part of your traffic-driving strategy.

1. Determine your topic.

Don’t go live without preparing what you want to say. It’s a live video, but you should treat it more like a live news broadcast. This is a reflection of your business, so you want it to be as professional as possible. Enlist an employee, business partner, or really nice friend to be your cameraman or invest in a tripod for your smartphone. Dress nicely, find a room that doesn’t give you a terrible echo, and practice.

2. Schedule your live video.

If you have verified your Facebook Page (gives you a gray checkmark next to your business name), then you can schedule the time(s) that you plan to go live so that your audience is aware ahead of time and can tune in. If not (and even if you use the previous tactic, too), you should create a graphic with the date and time of your live stream and share it on all of your social media sites. Run a Facebook ad to promote your live stream as well.

3. Include a link in your caption and mention it during your broadcast.

When you go live, be sure to include the link to your landing page in the caption of your live stream. If you use landing page software like LeadPages, you may have created a domain redirecting to the page. This makes it easy to read the link off while live. If not, try to use a bit.ly link or create a really simple permalink for your landing page so that you’re not calling out a bunch of slashes and hyphens during your Livestream.

When you create your live video content, on several occasions let your viewers know what they can find/do on the landing page (information about new course/product/service, discount, contest, email signup, etc.) and slowly read off the URL again.

4. Repurpose your live video.

Once you have finished with your live broadcast and your heart is back in your chest, Facebook will then publish the video as a post on your feed. Pin the video to the top so that it’s the first thing that anybody visiting your page sees.

You can also share the video URL on Twitter, in other Facebook groups, and on your own profile. However, there are also tools for you to download your Facebook Live video (if you didn’t save it immediately after the broadcast). Then you can upload it to Youtube and Pinterest.

Facebook Live is a great tool for directing more web traffic to your landing page.  Just follow every step in this guide.