What do business owners use surveys for? They’re a great indicator of what your customers think of your business, your product/service, and how well you’re running your operation. It helps you get the pulse from the people that matter most. We’ve got 5 tips to get the most submissions on your survey.
Trying to figure out where your business could improve? Is your growth stagnate and want to know what your customer base wants to see from you next? Consider sending out an online customer survey to get direct feedback from your people quickly and easily.
Putting together a survey that asks all of the questions you want the answers to, sending it to your email list and promoting it on your website and social media platforms is fairly straightforward.
How do you get people to fill out your survey and send in their responses?
1. Create your survey online.
A whopping 9 out of 10 people prefer to fill out survey forms online. You could get a 90% better return rate simply by moving things online rather than via the postal service.
2. Offer an incentive.
It’s simply a fact of life; people always want to know, “What’s in it for me?” The results of this survey are extremely important to your business. Offer an incentive (such as a small freebie or a discount) to take the survey. If you make it a discount, it’s worth it for your customers, but also generates you a profit.
3. Keep it short and sweet.
Most email signup forms consist of one submission: email address. That’s because the more blanks there are to fill out, the less likely someone is going to fill it out. Even if the only extra blank is for a name.
Keep your survey short and to the point. Ask exactly what you need to know and nothing more. Create checkboxes or buttons to make it easy for people to take the survey. Users fill out more when it is quick and easy to answer versus requiring them to write responses.
4. Create clear questions.
You don’t want there to be any room for error or confusion in your survey responses. If need be, run your survey by someone who doesn’t know your business to make sure that every question makes sense and can’t be misinterpreted. An unclear question could lead to unreliable data, so don’t risk it.
5. Test different survey methods.
The best way to get the most submissions on your survey is by sending a few surveys. Not to the same people, of course. You don’t want to bombard your audience.
For example, you could create an online form to send to your email list. You could also create a feedback box on your website. Or personally, reach out to any clients that you’ve worked with or are working with now.
The best way to guarantee you get the most bang for your buck, or in this case, get the most submission on your survey, is to keep things simple, easy, and beneficial to your customer base. Unless they’re loyal customers, no one is going to spend too much time filling your survey. Think about the customer, and what they have time for.
Author: Mike Gingerich, President of web firm Digital Hill, Co-Founder of TabSite .
Digital and Social Media Marketer, Speaker, and Business Consultant. Part geek, part marketer, total digital junkie! Seeking to add value, make the complex simple, and leave a positive impact.
Follow me on twitter: @mike_gingerich.