Tag Archives: increase conversions using your website

10 Tips To Boost Lead Conversion on your Website

10 Tips To Boost Lead Conversion on your Website It takes a quality website to boost your leads and sales. Implementing new strategies can be a real can of worms. Statistics indicate that 63% of companies experience problems in generating and converting leads. It ranks as the top problem along with having enough capital. Just like every cloud has a silver lining, there are many options available to bail you out. Relax and read on as I illustrate the best tips on boosting your lead conversion on your website:

1. Call-To-Action

Your call to action should be your priority on your site. A compelling call-to-action that increases lead conversion is targeting its users. Get to know your users like the back of your palm to be able to tailor a perfect and effective call-to-action.

2. Attractive Incentives

Create an incentive for every visitor that signs up on your website. A pop-up that opens when your visitors are moving their cursor to close your site will not annoy them and get additional subscribers. The incentive should answer a visitor’s questions or solve their pain like:

  • Education about particular products or services
  • Discounted products
  • New products
  • Free gifts

3. Use The Experts In The Industry

Positives reviews from the experts in your industry can work wonders if not miracles to skyrocket sales. Your brand not only gains credibility but also earns trust. People buy and give their personal information to businesses they trust. Get the experts to provide a positive review on your website’s blog or landing page.

4. Quality And Relevant Images

It’s no joke when they say a picture speaks louder than words. Place a clear and relevant image next to your magnetic text. The image will grab the visitor’s attention and draw their attention to the text.

5. Link A Call-To-Action On Your Landing Page

Forgetting to link your call-to-call to your landing page is a grave mistake. Always direct prospective clients to your products and services on your website. Call-to-actions increase your lead conversion because you’re clearly asking visitors to take an action. The ball is in your court, keep your fingers busy!

6. Straight Forward

Be creative but avoid overdoing it to a point where the user gets confused on opening your site. Your message should be simple and understandable. The site should be easy to navigate.

7. Give A Reason to Choosing You Over The Others

Explain why your products are best. Be unique and add value to your products. Customers have trust and are loyal to brands that keep on improving their products according to the customer’s needs.

8. Collect Leads

Create a lead generation form and direct your users to fill their information. The form can be a pop-up or on the sidebar of the website. Come up with a well-tailored message that entices the leads to buy.

9. Social Platform

Use social platforms like Twitter, Facebook, LinkedIn, Instagram, or YouTube to promote your brand and redirect clients to your landing page.

10. Impeccable Customer Service

Respond to inquiries and messages on time. Embrace live chats and extended phone services.

Get ready to see your lead conversion grow as your bank account swells. You can now smile into the bank. Got all that in place?  Or do you need help?  If you need help our parent company Digital Hill can help!

How to Optimize your Website for Lead Generation

How to Optimize your Website for Lead Generation
Your site is the most important tool in your toolbox for generating leads. Getting all the traffic in the world or writing engaging content doesn’t matter if traffic isn’t converting to leads. To optimize your website for lead generation, you have to know what elements of your site convert and how much they’re converting. Here are 4 places where your site can be improved to get more conversions.

Boost Lead Capture With Forms

Forms are usually at the front line of capturing leads and optimizing your forms can boost lead conversions. However, forms won’t work if they don’t attract visitors or are cumbersome. Here are 5 ways you can improve your forms to convert.

  • Reduce Fields

    In many cases, having too many unnecessary fields is a deterrent for users who may not have patience.This is especially true for mobile users trying to filling out forms on a small screen.

  • Include a Privacy Policy Link

    Wi yourth spam and scams prevalent on the Internet, visitors are often hesitant to give too much information. Adding a privacy policy, allows them to feel comfortable and presents you as trustworthy.

Optimize Landing Pages

In combination with forms, landing pages drive visitors to convert. On their own, landing pages give visitors more information, presents offers, and can be used in conjunction with other marketing channels (such as social media). Because they are multi-functional and important to lead generation, optimizing landing pages has an impact on overall site optimization.

  • Work on Your Value Proposition

    Highlight the value of your business and convince visitors on why they should leave their information or make a buy. Be upfront with the benefits of your free (emphasis on free) ebook or your white paper.

  • Thank You pages

    When a lead leaves their information on a landing page, they should be sent a “Thank You” page. Thank You pages can display testimonials and links to other pages and offerings, and provide encouragement to explore the site more.  This solidifies their trust in the company, and they’re much likelier to return.

  • SEO

    Much of the time, landing pages are found through search engines. You can optimize a landing page for SEO by:

    • Speeding up page loading times
    • Including keywords
    • Use engaging, short, relevant headlines
    • Make content shareable with social media share buttons

Don’t redesign your entire website to get more leads. By improving the more important lead conversion elements of your website (landing pages and forms), you can optimize your site for lead generation, gain more conversions, and build trust in converts and visitors.