Tag Archives: Internet marketing strategies

Using Google Ads to Drive Lead Generation

Using Google Ads to Drive Lead Generation

Using Google Ads to Drive Lead Generation

Entrepreneurs are embracing social media to promote their website content and generate sales leads.

Nevertheless, welcoming the new doesn’t have to mean saying goodbye to the old items that work. Online advertising in the form of pay-per-click (PPC) ads are still effective provided you know how to use them right.

There are a few PPC ad programs that you can choose from, but Google Ads remain a top choice for driving lead generation among the options. Google is still the go-to search engine, with around 65-70% of all monthly searches done on that search engine, so it makes sense why advertising on it is financially sound.

However, Google Ads are not necessarily cheap. To get a good ROI, here’s what you can do:

  • Design a Dedicated Landing Page for Each Campaign

    Aside from giving the impression of customized service, a dedicated landing page also cuts to the chase and gives your target market exactly what they want. Let’s say you’re a travel agency and you launched a campaign for luxury trips retirees can make. Retirees visiting your page wants to be directed right away to these trips, and not a generic homepage.  Yes, Waftio offers landing page options!

  • Think of Mobile Platforms

    According to Statista, 4.61 billion people are using mobile phones in 2016. That number will go up in the next few years, reaching 4.93 billion in 2018. This means more and more people will be surfing the internet on their handheld gadgets. If your site doesn’t display and respond well on a smaller screen, you’ll frustrate your potential customers.

  • Find Out What your Quality Score Is

    Before paying for keywords, are you sure they’re relevant to your landing page and ad? Or are there better (and maybe cheaper) keywords to use? The last thing you need is to pay for pricey keywords that won’t attract the right target market. Luckily, Google lets you check your quality score before you begin so you don’t waste money.

  • Check out Successful Competitors

    Want to know what makes their ad campaigns tick? With Spyfu, you can find out easily. Spyfu lets you search for any domain and see all their Adword keywords including ad variations. These findings will help you decide what keywords your competitor dominates, and what keywords are underrated yet profitable.

  • Use Online Chat to Engage Visitors

    Getting people’s attention is a crucial step, converting them to buyers/subscribers is another one. After a visitor clicks an ad and is on your page, give them a reason to stay by offering support. Online chat is a good option because visitors don’t have to leave the page to contact you. If they have questions, they can quickly send you a message and get the answer they need right away.

  • Don’t Hesitate to Remarket

    A lot of people don’t take action when they first visit your site. They’re there to look around. They leave, with the intention to return (but forget to do so) or with no intention at all. It’s your task to remind them about you. Don’t be afraid to use a remarketing campaign and target your site visitors. Maybe 2nd or 3rd time’s the charm.

With these tips, you’ll help your leads turn into conversions when using Google Ads. Partner it with social media remarketing ads to get better results.

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Best Practices for a Lead Capture Popup

Best Practices for a Lead Capture Popup

In the constantly improving field of conversion optimization, exit-intent popups are now a big thing. Exit-intent technology leads to more email subscriptions by engaging a visitor just as they are about to leave your site. The popup is your attempt to reach out and create a relationship – so to speak.

The technology is able to react when it detects that the visitor is about to navigate away from the browser page, and initiates to them a popup box. This tool gives you a chance to communicate why the visitor should consider subscribing, offer them something of value in exchange for signing up, and takes advantage of the 10-15% of lost visitors that can be saved and ushered back into the sales funnel.

Let’s learn how to best use exit-intent technologies to capture more leads.

Develop and Bolster Your Email List

You don’t always have to use an exit-intent popup to make a sale; data from Optimonk shows that sites have success in capturing emails for a subscriber’s list, not necessarily a direct sale. In fact, you can recover between 3 to 5% of traffic that you would have lost by installing a popup request to join your email list. Further, boost these numbers by up to nearly 10% by offering an incentive such as a white paper or ebook in exchange for the sign-up.

Use Cart Abandonment to Your Advantage

However, exit intent is a great strategy for e-commerce site sales. It turns out that exit-intent popup technology successfully recaptures about 10% of the business that would otherwise be lost. It can go as high as 15% with certain considerations. For one; remove the email requirement and simply offer an immediate discount if they purchase now instead of abandoning the cart. This can simply involve free shipping – it often works wonders!

The Exit-Intent Redirect Popup

Another use for popups that’s been successful is the redirection option. When the exit-intent tech thinks your visitor may be leaving the site, the popup appears to direct the traffic to another page on your website. It provides you with another shot at conversion if your landing page failed to do it. This may not sound like much, but listen to the data: content redirection popups can recapture up to a 1/4 of leaving visitors! The average is around 10%, which is still quite good – given that you were on the verge of losing them anyway.

Optimize for Simplicity and Speed

The popup can’t take too long to show up – this is crucial. If it takes longer than 200 milliseconds, then you might lose them. This requires preloading the popup since the real-time implementation of the code takes longer than 200 milliseconds. Keep it simple and to the point to further minimize loading times. Plus – you don’t want to overload your visitors with cool but unnecessary graphics. Focus on the content, and keep it concise but informative.

Run Tests Based on Analytics

This pertains to your copy. Not testing your copy means that you’re missing out on opportunities to increase the rate of conversion. There’ve been tests run on exit-intent copy that merely altered a single tagline, which get a 47% increase in conversions!

Don’t wait any longer – sign-up for a free trial of Waftio today to begin taking advantage of exit-intent tech today!Save

Make Sure Your Content Attracts Your Target Market

Make Sure Your Content Attracts Your Target Market

The first step to attracting your target market with content is knowing what they want. If you can’t give them what they’re looking for, they have no reason to go to your site.

But how? Here’s how you can know what your target market is craving:

  • Create buyer personas.

    Before knowing what your target market wants, you’ve got to know what you want first and foremost. To identify your ideal buyer, create profiles and make them as detailed as you can. Let’s say you have a travel agency. Are you targeting millennials who want to spend on budget travel? Or do you want to attract retirees who are ready to splurge on cruises? You decide.

  • Go where they go.

    Visit the forums and online groups where your target market hang out. You’ll find what hot topics they’re talking about and what problems they’re experiencing. If you can offer a solution, then voila! Instant subject for your next content!

  • Check out the competition.

    Unless you’re in a unique niche, chances are there are more successful players in your chosen industry. So take a look at the content they post and figure out what’s popular and what isn’t. This isn’t about copying — it’s about determining trends.

  • Ask for input.

    The comments section of your blog or social media page is a place for engagement, so make use of it. Invite users to share their opinions, feedback, suggestions, and even criticism. When you listen to your target market, you’ll be better equipped to address their needs.

  • Make content interactive.

    Questionnaires, quizzes, and surveys are content in themselves if you present them well. At the same time, they serve as tools to collect information from your target market.

  • Explore more than text content.

    Many people are on their tablets or smartphones, so you’ve got to consider optimization for mobile devices when creating content. Make content suitable for mobile by using subheadings, photos, and other visual dividers. Better yet, present content in a visual format like infographics, posters, or even short video clips.  Video is getting great attention for good reason.  People DO watch short videos!

  • Share in strategic cycles.

    No matter how awesome your content is, it won’t get the attention it deserves without promoting it. Fortunately, there are many channels you can go through. You can share links to your content on your social media pages, ask family and friends to share it, tap influencers within your niche (and hope they like your content enough to share it with their many followers), or pay for sponsored posts. The great thing about advertising on social media is that you can work with a small budget, unlike with traditional media such as radio, print, or TV.

These steps won’t guarantee virality, but they can guarantee you a solid following — as long as you are consistent. People, regardless of their interests, want a regular source of reliable information. This is how loyalty forms. Once you create a relationship with your target, focus on sustaining the ties by always delivering content they enjoy.

5 Ways to Improve Your Email Nurture Campaign

5 Ways to Improve Your Email Nurture Campaign

Leads are the life source for any business and nurturing them is vital to convert them to sales. These 5, easy to follow steps, will show you how to improve your email nurture campaigns.

1. Audience

Know your audience.

Your email marketing lists should be segmented in a strategic way that keeps in mind what your company needs to achieve and the messages you need to send. There is no point talking to a customer who’s just purchased your product, about the features the item. You wouldn’t want to bother a customer on the west coast about a service only available on the east coast.

These might be extreme examples, but they make the point. If you don’t plan your messages according to what readers want to see you risk losing that lead altogether.  This is called segmentation.  When someone purchases, move them off a prospect list to a upsell or nurture list with content relevant to them.

2. Plan

Timing is everything when it comes to talking to prospective customers. You need to know where the lead came from, why, and where they are in the buying cycle. Don’t try to close a sale if someone is still looking for answers and advice. Plan the message carefully depending on who you’re talking to, what they need, and how close they are to a buying decision.

It takes on average 7 points of contact for someone to trust your business enough to be ready to purchase.  So your email campaigns should not sell in round 1, but nurture and build trust a number of emails before a “buy offer” is made.

3. Automate

If you are a very small business, it might, and I emphasize the word “might” be possible to manually nurture your leads. If you have a large database of leads, however, it’s almost impossible to manually stay on top of which email went to which list, what various members of that list did (or did not do) after reading the email, and what you should do next. MailChimp is one of the many companies that offer the ability to create an email automation series to help nurture your lead.  Setup the sequence of emails once, then let it run on auto-pilot.

4. Help, Don’t Sell

The quickest way to lose a potential customer is to try and sell them something they don’t want. Instead, offer education and advice. They’re on your email list because they’re looking for a solution to a problem. When someone is looking for a plumber, what they need is to stop a leaky faucet from dripping all the time. The plumber is just the solution provider. Show them how you have helped other customers, point out how your product or service can help solve their problem, and become a valuable resource. Ask what they need and point them in the right direction.  Pushing someone to buy nowadays turns them off pretty quickly.

5. Analyze and improve

Look at email open rates, click thru rates, opt-outs, etc. to determine what is happening and how emails compare to each other.  As well, experiment with layout design, colors, images vs. text, calls to action, etc. Whatever you do always take some time to scrutinize the results and adjust any future campaigns accordingly.  Not reviewing performance is a key misstep to avoid!

The worst thing you can do is…nothing. A list of potential clients, if nurtured correctly via email, is a tremendous way to grow sales.

Want to create an email nurture series campaign but don’t know where to start? Feel free to contact our team. We’ll go over the strategy and your topic. We’ll even write your nurture series if you’d like.

Use Your Blog Posts to Create an eBook

Use Your Blog Posts to Create an eBook

Have you ever considered writing an eBook? It’s a tool that can often be a great soft-lead capture piece to use on your website.  If you’re a blogger, chances are you already have everything you need to create one easily!

Follow 6 steps to use the blog posts you’ve already written to create an eBook.

1. Content

Look at your blog posts. You’ll more than likely notice a recurring theme among a group of them. Maybe you write regularly about how to live on a budget, or make meals in thirty minutes or less, or how to stop procrastinating and start writing. Whatever your blogs are about you’ll probably notice a few similar subjects that pop up on a regular basis.  This can be the framework for chapters in your ebook.

2. Sort It

Gather all the blog posts you’ve written on one subject. Read them! I emphasize read them because your eBook needs to make sense and not duplicate information. Decide which blogs to use and put them in a logical order and make  necessary additions or deletions to them for providing a cohesive flow and chapters that build on others and refer to items in other chapters.

3. Add Content

Your eBook should now be taking shape, but it’s still a collection of blog posts. The next thing is to turn it into eBook format. This involves adding more specific content including the following components:

  • Introduction – what they will learn and why they should read it
  • Review each chapter and consider a chapter introduction that refers back to the previous chapter with  “In the last chapter we covered…and in this chapter, we will address…”
  • Copyright page
  • Acknowledgments
  • Conclusion
  • Add page numbers
  • You could also consider adding headers and footers

Take a look at eBooks you’ve downloaded in the past. Choose a couple you really like and model your eBook layout after them.  Remember, people like to skim so use titles well, generously use sub-titles and bulleted lists, and do not have too much content on any page. It’s not a college term paper!

Once you have the basic format of the interior pages, you need to read it again, from front to back. Better yet, have someone else read it for you for an outside perspective!

Check and double check

  • Formatting
  • Spelling
  • Layout
  • Content
  • Make sure the table of contents matches the page numbers

4. Design

Pictures, graphs, and infographics can support the message of your eBook. But be careful not to add them just for the sake of it. They must enhance the content, be relevant, and not distract the reader.  That being said, it is important to use images to enhance your key points, provide examples, and to break-up the text. Use an image per page at least.

You should also create a cover page. Keep it simple and relevant. For some, this might sound a little daunting, but it doesn’t have to be. Canva.com has some great cover templates. Hubspot has eBook templates also.

5. Format

Formatting is where your completed document becomes the eBook. You could convert it to a PDF file or use an eBook service. Creating eBooks is one of the services we offer. Once you have the eBook stored as a PDF, I strongly suggest you check it again.

Yes, I know by now you have read through it so many times you feel you know every word by heart, but sometimes the formatting can be a little off when it’s converted to PDF. So don’t be tempted to skip this part just to save time. You should also consider having someone else read it as a new set of eyes might spot something you missed.

6. Publish

All that is left is how to offer your eBook to your readers? The simplest way is to upload the PDF as a document to your website. You will now have a URL that links directly to your eBook.

Most people give their eBooks away free of charge as an incentive to sign up for their newsletter. If you plan to monetize your eBook, you’ll need some a gateway which releases the eBook only after it’s paid for it. Another method is to load the ebook to Amazon.com.

Need an eBook for your free opt-in offer?

Contact me and I can get you with our team to go over your strategy and find your perfect topic. Our team can use your blog posts or write your eBook for you. We’ll format it, add a clickable index if needed and create an appealing cover. Then we’ll add the book to your WordPress site and send it to your subscribers via MailChimp.

Want to get your eBook published? Contact me, I’m happy to help and get you with our team!

The Value of a CTA in Your Blog Post

The Value of a CTA in Your Blog Post

Blogging is one of the best strategies you can use to communicate and interact with your online audience. Content management systems like WordPress make it easy to create a blog. As you use the blog to market your products and services, it’s crucial to include a CTA (call to action) within each post.

Without a CTA to motivate your readers into taking the action you want them to take, your readers won’t take any action at all. It’s simply information on the web.  You need to guide your readers to take the action you desire!

Here’s what a CTA can do for your blog:

Increase Web Traffic

Websites that get lots of traffic rank higher in the major search engines. This, in turn, makes the site more readily available (higher in search results) to those doing searches. The key is to include a link to the website product/service page in your CTA. It will help channel traffic from your blog to the site, increasing the success of your online marketing campaigns and your popularity.

Example of a form embedded in a blog post:

The Value of a CTA in Your Blog Post

Get the Reader to Read More Content

One of the best ways to convert traffic is with quality content that makes the reader stay on your website. Adding a call to action of related articles to your blog posts will invite readers to read your other posts. All you have to do is link to the related topics using keywords. For instance, the keyword “online marketing” can be linked to other articles on social media marketing, website marketing or email marketing within the blog post.

A simple and clear way to do this is with a titled area “Related Content” and then have a bulleted list with keyword titles linking to other articles on your blog or website.

Increase Chances of the Post Being Shared on Social Media

There are over 2 billion active social media users in the world today. Use social media to market your products and services. Because posting links to your blog posts on social media isn’t enough, you’ll need go a step further. Include social sharing buttons on your posts as your CTA at the end of all blog posts. Readers will be able to share the posts easily by just clicking on these buttons.

Add More Readers to your Email List

Email marketing is a powerful strategy to generate sales. Use a CTA to get your website readers to subscribe to your email newsletter. One of the best ways to tempt people to subscribe is by giving discounts or access to premium content in exchange for them signing up. For example, if your blog post focuses on photography, you could offer a free eBook with tips about photography to readers who provide their email address.

Finally, the CTA should be action-oriented, brief, clear, and easy to locate. Readers should be able to see it from a distance, but it shouldn’t be so large that it diverts attention from the main content. More importantly, it should be in an easy-to-find spot on the blog.   Try different ones including sidebar CTA’s, in-page CTA’s, and pop-up CTA’s.

 

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Why You Shouldn’t Purchase Leads

Why You Shouldn’t Purchase Leads

The bottom line to a successful business is customers. You need buyers, lots and lots of buyers to make the business you put so much time, energy and money into, successful.  But how do you get these potential buyers who are so important to your business?

The mindset of many business owners is to immediately, get as many leads as they can, even if that means purchasing them to increase their business edge. Warning! They’re not quality leads!

Naturally, as a business owner you want a lead system that gives you qualified buyers. A system that gives you leads that show interest in your service or product and are actually teetering on the edge of making a purchase.  Realistically, you know leads like that don’t just fall from the sky and into your lap.  Those selling lists of leads are not doing you a favor!

Danger They’re Not Quality Leads!

Here is one of the biggest problems you’ll encounter when buying lead lists.

You haven’t the foggiest idea where those names came from.

  • You have no idea if they’ve been used multiple times before they reach your hands
  • They aren’t educated to what you have to offer
  • They have questions about your product or services

At the end of the day, you may realize that you were better off grabbing a phone book and picking out random names.

Here’s another problem you face when you buy leads. It looks like a lead, and it may have a name and telephone number like a lead, but it’s just a meaningless name. The kicker is that you may even buy leads from what you might call a reputable company who convinces you that they are targeted leads. However, once a few phone calls are made you realize the people you’re calling are complaining that you keep calling, even though this was the first call you made.

Buying a list of leads or an email list (other than a list that is a double opt-in list) is cold calling. Your competitor may have called last week. And even if these leads are warm, the people you call have no idea of who you are and what you offer.  What a waste of money.

Can You Buy Quality Leads?

According to Steve Hoffacker, the first question to ask is, “What’s the source of the contact information?”.  Anyone can compile a list and sell names and assume zero liability for the quality of the leads they sell, but does anyone determine their quality? In other words, have they recycled leads from some other company or are the names pulled out of a phone book? And obviously, if the names were vetted, the cost of those leads would be significantly higher.

Qualified Leads Take Time to Generate

Every business owner knows that generating prospects can be challenging. There’s no doubt that it’s best never to buy leads. The best solution is the only solution. Build relationships with those who are really interested in your service or product. To do this, you’ll be traveling on a totally different road than what you’re used to.

  • Use targeted content: Examples are blog posts and newsletters.
  • Social Media: Use your website and update it continually. Attract your customers with things of value.

The basic fact is this: When you begin to attract customers by providing useful, informative info and valuable offers, you’ll forget all about buying lists. It’s so much better than pulling names out of a hat.

How to Use Contests to Generate Sales Leads

How to Use Contests to Generate Sales Leads

Marketing is important to every business. But its importance is more critical to start-ups and small businesses looking to increase sales. How do you get your company’s name out there and generate sales leads? Here’s a great way that utilizes the power of the web, incorporate contests into your marketing plan to spread your company name and help boost sales!

Where should your contest be held? Online using your website and Social Media!

Photo Contests

A picture is worth a thousand words and used properly can generate sales and reach more potential clients. Hold a social media photo contest. Ask your followers to post a picture of themselves with your product, and the image with the most votes wins. It’s a creative, easy, and fun way to get your customers engaged with your brand and get your name out to all of their friends.

It’s easy to run Facebook contests with Tabsite. TabSite allows you to easily create and manage custom apps and run promos on your website, blog and Facebook Pages. Users can add multiple custom apps and offer deals, contests, and more. TabSite offers both easy setup apps and a Drag N Build system for pixel perfect design without coding or programming. Powerful features include the ability to run Sweepstakes, showcase your YouTube Videos, add product slideshows, run Photo and Video Contests, share your Instagram feed on your Facebook Page, and more!

“Most Creative Idea”

This is a great way to get your creative juices flowing and incorporate your business’s individuality into your contests. The idea here is to encourage your Facebook fans to leave their own creative ideas in response to a question and the comment with the most “likes” winning a prize.

A good example for this (let’s say you are a pizza shop owner) is to post a status asking followers to come up with the most unique pizza topping combination. The person posting who gets the most “likes” wins and is then able to come get a free pizza. It keeps the winner happy and increases your brand name awareness. The end result? Hopefully a boost in sales. This is called a “Timeline Contest” that runs in the Facebook News Feed.

The Guessing Game

This can be custom tailored to fit your company, or whatever mood you’re in. Post a picture and ask followers to guess where it was taken. Something taken at odd angles or a different viewpoint will keep people’s interest to find out what it is. Send the winner a prize and enjoy the benefits of increased sales and word of mouth publicity from the lucky customer.

Like and Share

Another popular social media contest is the “like and share” game. The idea is to get your name out there to generate sales leads and increase brand awareness. Offer a free product to the customer whose shared post gets the most “likes”. It will result in contestants sharing your business page, and your company name will go out to all of their friends.

There are lots of ways to use contests to generate sales leads. It’s a wonderful marketing strategy to spread your business name, earn loyal customers, and bring in sales leads while your clients have fun. Incorporate one of these ideas into your business and watch your revenue grow. No matter what you choose to do, a contest is a good way to make sure your business stays relevant in today’s competitive environment.

The Importance of Cleaning Your Email List

The Importance of Cleaning Your Email List

Maintaining a clean email list is often overlooked but important.  After you’ve setup your email marketing with a list of addresses and a smooth unsubscribe and opt-out process, make sure you’re maintaining your email marketing. One of the most important steps to keep your email marketing strong is keeping your email list clean. You don’t need to waste your resources or injure your email reputation by sending to addresses that aren’t giving you an ROI!

Let’s take a closer look at the importance of cleaning your email list.

Managing Bounces

Even the best email lists will lose some quality over time, no matter how much you monitor them. Bad addresses can end up on your list because users close their email accounts, or they switch jobs. Sometimes email accounts are abandoned or fill up so they can’t accept messages.

Emails sent to these addresses register as “bounces.” Bounces have a negative impact on your sender reputation. The more bounces you get, the more likely your emails will be filtered out as spam. Spammers don’t usually clean their email lists, which is why email service providers monitor bounces as part of determining what spam is. This is one of the most important reasons to keep your email list clean. You don’t want your emails to be marked as spam!

The best practice for determining which addresses are bad is to set a threshold for the number of bounces each email address registers. You shouldn’t remove an address after just one bounce. The user might have been away on vacation, and his email filled up, or maybe his server was experiencing technical difficulties. A good threshold number for bounces is three to five.  Beyond that many bounces to one address, it’s best to clean your list of that address to maintain a good email reputation.

Inactive Users

There isn’t any extra cost for sending emails to users who don’t open them, but there is a good reason to clean the inactive users on your list. Many email service providers also monitor email activity. If emails aren’t opened over a long period of time, future emails might end up in the spam folder.

It takes a judgment call to determine who your “inactive users” might be. Because there isn’t any way of knowing what email providers consider “low activity.”

A good way to test the waters is to email the inactive email accounts and ask them if they’re interested in getting emails from you. If the user remains inactive, hang on to their address and put it on a secondary list. Email this list occasionally.
Remind your subscribers that the best way to make sure your emails land in their inboxes is to add your email address to their contacts.

Quality Counts

Maintaining a clean email list is important for keeping a good sender reputation with email providers. It takes a bit of an effort to keep an email list clean, but it’s a good way to boost the ROI of your email marketing.

How about yours?  When was the last time you cleaned your email list?

Capturing Leads with Ebooks

Capturing Leads with Ebooks

Perhaps the most often repeated phrase in online marketing is “content is king”. But it’s true; if your content isn’t worthwhile, your visitors won’t stick around.
The quality and originality of the content you present are vital to visitor retention, SEO, social media, branding, and marketing. Let’s look at the benefits of putting your quality content into an eBook to generate leads.

eBooks are your chance to present in-depth information you can’t squeeze into a blog post. eBooks should have a more formal tone than blog or web copywriting, it’s like a mini-book. They’re a good way to show your expertise and authority, and they work well as a soft lead capture tool.
For some people, the idea of writing a book might seem overwhelming, and an ebook is shorter! It can be done at minimal cost and in a variety of formats, like .pdf, or Kindle, and often with free tools. What are uses for eBooks?  Let’s dive into a few…

1. Capture prospects from social media

Add a subscription form to your landing page and use social media posts to direct traffic to it.  On the page, use your eBook as a free opt-in offer. One advantage of social media is that it draws visitors who are curious about your topic, love to interact online, and will post comments or share good content with their friends.
Offering something informative like an eBook relevant to your business helps target those with real interest. Are you in social media?  Giving them the right Twitter hashtags or inviting the right Facebook groups to read your eBook is dangling bait for your target audience. With a quality eBook, you’ll get positive responses that’ll increase interest to a widening circle of visitors. There’s no better advertising.

2. Use them to advertise

eBooks can be updated and reposted whenever you like – giving you the chance to promote the updates. eBooks can include links to your sales web pages or resources your audience might find interesting on your website. In your updates, include coupons or discounts available only to eBook readers, links to freebies readers will appreciate – or links to your next eBook. You could do follow-up eBooks essentially a user manual or promote your accessories. In short, you can do about any selling in an eBook that you can on a web page, and more in-depth. Just provide a link to your order page.

3. Use eBooks to gather information

The value of eBooks comes from the leads and sales they generate. You could charge money for your eBooks, that won’t make them more valuable, but it will limit the number of people who read them. Gather useful information by inviting interested customers to a website where they must enter personal info, such as names, email addresses, and interests relating to your product or services, before getting the link to your eBook.

If you convey the impression that this is info they won’t get anywhere else, they’re more likely to give you their info. You’ll build a targeted mailing list to use for future campaigns. Ask for professional or demographic information to help build a better picture of people most interested in what you have to offer.

An eBook doesn’t have to be a hundred or even fifty pages of material. It just has to give prospects something they didn’t know, and the opportunity to get/learn more. By creating quality eBooks geared toward marketing, you’re creating a sales tool that exists forever in cyberspace and will continually generate leads for you.

Are you using eBook’s effectively on your website for lead capture?  A simple Waftio form can be the lead capture solution you need to kick-off that next ebook marketing plan!