If you spend any amount of time researching online marketing, chances are you’re going to encounter the term “sales funnel.” It’s not a new term, but if it’s new to you, then you’ve come to the right place! This is everything you need to know about sales funnels. Stages of Purchasing Sales funnels are built […]

When building your email list, the best way to increase subscribers is by offering something in exchange for their email address. This needs to be more than a basic “Sign up for our newsletter!” call to action. People have no idea what to expect from your newsletter. So even if it’s full of valuable content, […]

It’s challenging enough to get people to subscribe to your mailing list, so when they start unsubscribing at a noticeable rate, it’s hard not to worry. Are you doing anything wrong? The likely answer is yes. But don’t fret! The usual reasons people unsubscribe can be addressed in the following ways: Reason: You send too […]

It’s the digital marketer’s mantra: the real power is in the list. You’ve got one shot to impress a website visitor, but endless opportunities to reach out to your email list subscribers. Blogs are a great way to capture interest and email addresses, but if yours isn’t exactly a gold mine of signups, then it’s […]

Your site is the most important tool in your toolbox for generating leads. Getting all the traffic in the world or writing engaging content doesn’t matter if traffic isn’t converting to leads. To optimize your website for lead generation, you have to know what elements of your site convert and how much they’re converting. Here […]

The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website as a series of pages with elements that work together to turn a visitor into […]

An effective lead generation campaign is made up of multiple elements working together. Here’s a list of these different ingredients along with ways to maximize them: Tools There are tools you can use to manage and store your leads. These tools will help you get to know your target market beyond names and email addresses. […]

In email marketing, the best system for collecting quality email addresses is to use a double opt-in system. This is when subscribers undergo a two-step subscription process. Part 1 – They sign up with their email address at your website. Part 2 – They need to click on the confirmation link sent to their email […]

Don’t have a newsletter for your business because you think it’s a waste of time? Think again! According to Nielsen Norman’s Group on the Email Newsletter Usability Report, readers that receive an email newsletter feel a personal attachment to the company. It makes sense considering it comes to their personal email address, uses their name, […]

Most people these days know that websites are not like baseball diamonds in cornfields. If you build it and don’t market it, no one will come. When readers come to your site, if they don’t stay you will struggle to reach your website goals. Fortunately, you can reduce your bounce rate (people that come and immediately […]