Tag Archives: social media marketing

Why You Shouldn’t Purchase Leads

Why You Shouldn’t Purchase Leads

The bottom line to a successful business is customers. You need buyers, lots and lots of buyers to make the business you put so much time, energy and money into, successful.  But how do you get these potential buyers who are so important to your business?

The mindset of many business owners is to immediately, get as many leads as they can, even if that means purchasing them to increase their business edge. Warning! They’re not quality leads!

Naturally, as a business owner you want a lead system that gives you qualified buyers. A system that gives you leads that show interest in your service or product and are actually teetering on the edge of making a purchase.  Realistically, you know leads like that don’t just fall from the sky and into your lap.  Those selling lists of leads are not doing you a favor!

Danger They’re Not Quality Leads!

Here is one of the biggest problems you’ll encounter when buying lead lists.

You haven’t the foggiest idea where those names came from.

  • You have no idea if they’ve been used multiple times before they reach your hands
  • They aren’t educated to what you have to offer
  • They have questions about your product or services

At the end of the day, you may realize that you were better off grabbing a phone book and picking out random names.

Here’s another problem you face when you buy leads. It looks like a lead, and it may have a name and telephone number like a lead, but it’s just a meaningless name. The kicker is that you may even buy leads from what you might call a reputable company who convinces you that they are targeted leads. However, once a few phone calls are made you realize the people you’re calling are complaining that you keep calling, even though this was the first call you made.

Buying a list of leads or an email list (other than a list that is a double opt-in list) is cold calling. Your competitor may have called last week. And even if these leads are warm, the people you call have no idea of who you are and what you offer.  What a waste of money.

Can You Buy Quality Leads?

According to Steve Hoffacker, the first question to ask is, “What’s the source of the contact information?”.  Anyone can compile a list and sell names and assume zero liability for the quality of the leads they sell, but does anyone determine their quality? In other words, have they recycled leads from some other company or are the names pulled out of a phone book? And obviously, if the names were vetted, the cost of those leads would be significantly higher.

Qualified Leads Take Time to Generate

Every business owner knows that generating prospects can be challenging. There’s no doubt that it’s best never to buy leads. The best solution is the only solution. Build relationships with those who are really interested in your service or product. To do this, you’ll be traveling on a totally different road than what you’re used to.

  • Use targeted content: Examples are blog posts and newsletters.
  • Social Media: Use your website and update it continually. Attract your customers with things of value.

The basic fact is this: When you begin to attract customers by providing useful, informative info and valuable offers, you’ll forget all about buying lists. It’s so much better than pulling names out of a hat.

Visual Marketing: 6 Ways Marketers Can Use Images Online

Visual Marketing: 6 Ways Marketers Can Use Images Online

In our fast-paced digital world, delivering a message quickly and concisely is key to grabbing the attention of your audience and making a lasting impression. In fact, research shows that when people hear information, they remember only 10% of it three days later; if you pair that same information with an image, that number jumps up to 65% (source: Why Infographics Work).

Additional research from digital firm HubSpot found that posts with photos on Facebook generate 53% more likes and 104% more comments than those without (source: How to Craft Perfect Posts for Facebook, LinkedIn & Twitter), a trend that carries over to Twitter, LinkedIn, blogs, and other platforms. With so much research proving the power of imagery for impact, it’s something every online marketer should master.

Here are 6 ways to use images to communicate with your audience more effectively, increase engagement, and drive future business.

Visual Marketing: 6 Ways Marketers Can Use Images Online

Start a conversation

Create an image that highlights a question and encourages your audience to respond in the comments section of Facebook or your blog, and then get involved in the conversation yourself. Another great way to start a conversation is to post an entertaining image with the text “Caption this!”  It’s about using an image to capture the attention merely than simply a text-based question that is easily skipped over.

Involve them in the process

Telling the story behind your brand with images is a powerful way to engage your audience by giving them a behind the scenes look at how your products are manufactured, the processes you use, what your office culture is like, etc.

Show photos from the shop floor, the assembly line, the packaging, etc.  Generally, we often only show, the finished product but the process can really capture attention as well.

Showcase your passion

What is your favorite part of your business? Speaking at an event? Creating your products? Whatever it is, take a picture of you doing it and write a short comment about why you love what you do.  This is another way to allow an image to convey a story and to speak deeper volumes.

Highlight a promotion or contest

Running contests on your website or social media is easy and a great way to engage your audience, create buzz and gain new followers. Create an image that highlights a discount, freebie, or another prize to the contest winner and post text that explains how to participate.

Recognize a customer

Without your customers you wouldn’t be in business, so be sure they know how much you appreciate them! Post an image that exemplifies how your product or service helped a customer solve a problem, include their image, and don’t forget to say “thank you.” This is a great way to get and showcase testimonials. Try tagging customers on social media to increase your reach and engage their circle of followers who may just be in the market for your products/services too!  As well, consider making an image of a brief testimonial.  You can include the message and it’s even better if you can include a photo of the person sharing.

Try tagging customers on social media to increase your reach and engage their circle of followers who may just be in the market for your products/services too!  As well, consider making an image of a brief testimonial.  You can include the message and it’s even better if you can include a photo of the person sharing.

Share helpful tips

Nobody knows your products/services like you do, and your customers will appreciate any extra information you can provide. You can use images and quick “how to” tips to grab their attention and then link to a longer explanation, list of steps, or more tips on your website or blog.

BONUS: Go beyond business

Use images to go beyond the business relationship and connect your customers with the people who make your business possible on a more personal level. For example, if the President of the company is an avid marathon runner, post a picture of him/her crossing the finish line of their most recent race with a little story about their training process or how they got started. Human interest stories help people connect with your team on a more human level.

At the end of the day people do business with other people, and using pictures to tell a story can help you create the type of connection that leads to long-term and memorable relationships. These are the kinds of relationships that will encourage repeat business, drive referrals, and keep you top of mind. As you can see there are many ways to do this, so start getting creative!