Tag Archives: use email to capture leads

Overlooked Ways to Generate Leads Online

Overlooked Ways to Generate Leads Online Lead generation is an art that requires careful planning and a creative approach. After exhausting all the obvious channels, you’ll inevitably feel like you’ve hit a roadblock. Once you find yourself at this crossroads, change your tactics and try out these alternative methods instead:

Focus on other social media platforms

Expand your reach beyond out of Facebook, Instagram, and LinkedIn. Other places like Quora and Reddit are good to explore. Both platforms are social, but less personal and therefore, more targeted. They also cater to different interests, some even niche. Best of all, they have a large enough user base to make them worth a marketer’s time.

Design a free email course

People like valuable information as well as free stuff. Combine these two things in one package like a complimentary email course, and they’ll find it hard to resist. Whatever topic you choose to discuss, make sure you delve into it deep enough to make people feel like they’re part of a virtual class. If they find the experience useful, they’ll think, ‘If I already get this for free, I wonder what more I can get if I buy their products or services?’

Support a cause

Kill two birds with one stone – fulfill your civic responsibility and get leads at the same time. People are likelier to support a business with values that align with theirs, so choose a cause that’s not only close to your heart but also relevant to your brand. Sponsor a project with your charity, or donate part of your proceeds.

Start a podcast

Not everyone likes to watch or read content. Some people prefer to listen to content while running on the treadmill or typing emails at their desks. So aside from the usual articles, infographics, and videos, consider starting a podcast by uploading pre-recorded audio files or streaming a live online show. It’s a great way to appeal to people.

Create a quiz

There’s something about a quiz that draws people in. Maybe it appeals to vanity which is all part of human nature. Or maybe it piques curiosity, which is also part of human nature. Whatever the reason is, people can’t resist a quiz. It doesn’t have to be a full-blown – even a simple quiz that reveals an aspect will do.

These are just some of the alternative ways to generate leads online. You can surely come up with more on your own as long as you think outside the box. Get wacky, get crazy! Who says lead generation has to be boring?

Triggers to Help People Subscribe to your Newsletter

Triggers to Help People Subscribe to your Newsletter

A quality, qualified, opt-in only list of people who want to read your emails and look forward to your newsletters is the single most important thing you can do for your digital marketing ROI and your bottom line. The only trick is, getting people to opt in.

To get people to subscribe, you’ll need to give them a compelling reason to do just that. Here are a few you may not have thought of:

1. Social Proof: a Numbers Game

Here’s a secret: no one will ever want to be the first to sign up for your list. They probably won’t want to be 10th either. But if you’ve got hundreds of people subscribed, they’ll want to know what’s great about your newsletter. If you have a big list already, use that social proof to boost your numbers!  Share the number such as, “Join over 5,000 others…”

2. Keep Them Guessing

The best newsletters, emails, and headlines tell just enough to get you interested but leave some mystery. To get more subscriptions, you need to learn the art of keeping your target audience guessing, just enough.

3. Use the Power of Exclusivity

There’s a reason people will spend months on the waiting list for a Gucci purse, and then spend enough to buy a small car to get one: exclusivity. The more exclusive the club, the more people want to be in it, so make your list an invitation-only affair, or put a time or number limit on it.

4. Promise Something Great… and Deliver

Successful newsletters have people waiting for them. If they can’t wait for your newsletter to arrive because it’s so full of deals, information, and other valuable stuff, you’ll have a captive audience. Because it’s not just about getting the subscriptions: it’s about keeping them too!

There is so much information and so many options that people are fatigued. They’re inundated with choices, and drowning in variety, so if you want to make email marketing work for you, you really have to stand out.

Make it easy to sign up. Give people compelling reasons to try your newsletter, and then consistently over deliver your content. In a world full of bored and jaded people, it’s the companies that delight and surprise that really stand out.