Surveys have always been a useful tool for the modern marketer. With the explosion of apps, they are now easy and efficient to use online for any business. When you use Waftio for a survey, you’ll get a two-fold benefit. Presenting surveys to your audience show that you value their opinion, and the answers can serve as invaluable, direct analytics. You’ll learn what they’re truly interested in and willing to pay for!
How do you leverage your customers to your mutual benefit? Use Waftio for a survey. A survey-oriented app like Waftio comes with the processes built in so you can take advantage of these attributes. Some options to consider include:
Find Out What Your Customers Want
Market analysis to improve a business is challenging. By offering surveys, you tap directly into what the consumer wants. All your questions should be about the product or service so you can identify key points and use them to tailor future offerings to your audience. Use multiple choice or check boxes to get consistent data back.
Customer Service Performance
Another attribute of surveys is their ability to keep you and your staff on their toes, in a sense. Surveys should be short and to the point, and aim to discover the notable aspects of customer service. You’ve probably experienced call-backs with other companies, asking you how they did. It produces results, so use it to your advantage.
Detailed Customer Follow-Up
Send your customers a longer survey for feedback. Or shortly after an initial purchase, a shorter survey. The pricier the item, the more useful this survey can be. Be sure to include how valuable their business is to you.
Discover the Demographics
Time to get a bit more personal.
Using the tools that Waftio provides, you can get your demographics by inquiring into their lives. Don’t be hesitant to go beyond the direct business. Discover their challenges and desires will help you forge better services for them in the future. This kind of information is invaluable in forming future products and services that keep customers coming back and tied to your business.
Make Customers a Part of the Company
This crowdsourcing aspect is especially important in the age of social media. There’s never been an easier time for a company to engage with their customers. Include your customer base in business decisions, such as creating or choosing the name of a new product, or running contests to determine the best logo from a selection of images. You can use this to find out services they’d like you to offer in the future.
The specific survey you use can skyrocket customer engagement. When you use Waftio for a survey, the option to take a survey is available on every page, so you don’t lose potential respondents. Take Waftio and the Survey App for a test spin with a 14-day free trial!
Author: Mike Gingerich, President of web firm Digital Hill, Co-Founder of TabSite .
Digital and Social Media Marketer, Speaker, and Business Consultant. Part geek, part marketer, total digital junkie! Seeking to add value, make the complex simple, and leave a positive impact.
Follow me on twitter: @mike_gingerich.