Tag Archives: facebook ads

Targeting Your Ideal Client with Facebook Ads to Grow Website Leads

Targeting Your Ideal Client with Facebook Ads to Grow Website Leads

Successful inbound marketing is knowing who your customers are, and targeting them carefully so that you get maximum ROI for your digital marketing spending. Sounds great, but once you know who you want to reach, there’s still the small matter of figuring out how.

Fortunately for everyone, there are online tools designed for just this purpose, and Facebook’s laser targeted ad services are one of the very best.

What Are Facebook Ads?

Facebook ads range from those that show up in your news feed, and look like posts from friends, to those in the sidebar and elsewhere. Some look like ads, while others (usually called boosted posts) are actual posts that have been “sponsored” to show up in news feeds.

How Do Facebook Ads Work?

Facebook ads work (basically at least) like most PPC ad types. You set up the ad, set a budget, and pay per click or action. There’s a dashboard, where you can see what’s happening with your ad set, and you can have more than one at a time.

How Much Do They Cost?

Like most PPC advertising systems, there’s a cost per click or action for your Facebook ads, but since you can also set a total or per day budget, you can control your spending at a granular level.

So far, so good. Now, here’s how you really get more from Facebook ads.

Facebook Ad Targeting Tools

The thing that sets Facebook apart from most other advertising systems is the targeting options available. Because Facebook knows so much about their users, there are almost endless options you could choose, to reach only the people you want.

Choose geographical areas, languages, gender, and age. Then select from thousands of interests. Make your choices broad or very specific. Then choose when your ads will run, and where. Exclude people who already like your page, or add a tracking pixel, to track actions on your site.

In most cases, it’s best to start your Facebook ads a little broader, and then narrow it down over time, so that you spend less for clicks, views, and actions.

Creating Great Ads

The final step in Facebook ad success is the ad itself, and while targeting is very important, it’s the ad itself that will be driving traffic to your page or website.

Make sure that the image is relevant and interesting, and that you have rights to use it! Choose a clear, simple image, and remember that Facebook doesn’t like loads of overlaid text, so keep it simple. Write a great hook, and add an action button.

If you’ve chosen the right target audience, and crafted a great ad, you should soon see traffic to your site, blog or page spike.


How to Measure Conversions on Your Website With Facebook Ads

How to Measure Conversions on Your Website With Facebook Ads

One of the biggest complaints marketers have about social media is that there’s no way to track conversions or ROI. Other than tracking which social network is sending more traffic to your website, there isn’t a way to track organic social media marketing.
Enter Facebook Advertising

Facebook Advertising has really changed the game when it comes to targeting your specific audience and tracking how many conversions you get from each ad. In fact, many digital marketing agencies have begun offering Facebook Ad-only services because of how their power.

Because this is still a relatively new development in the scheme of social media (Facebook Advertising has only been a prominent player for a couple of years now), not many business owners know how to use them to their advantage. Learn how to measure conversions with Facebook Ads.

1. Create a Pixel

How to Measure Conversions on Your Website With Facebook Ads

When you open Ads Manager to create a new ad, you have 3 options for your marketing objective: Awareness, Consideration, and Conversion. Click the option under conversion called “Increase conversions to your website”. Create a name for your campaign, then click continue.

The first thing you’ll be asked to do is select a conversion event. Do you want to track how many views you’re getting to a blog post from this ad? Do you want to track new email signups? New purchases or registrations? There are several conversion event options created for you to select from.

The next step is verifying your pixel. When you click Verify Pixel after selecting a conversion event, a box will open with your pixel code. You’ll install the code on your website in between the <head> and </head> codes to get the pixel working and tracking your clickthroughs.

2. Create Your Ad

Create your copy with a clear call to action and include a visually appealing image that doesn’t contain too much text. Make sure you’re targeting the correct audience, but don’t get so specific that Facebook can’t show your ad. Consider how much a new registration, purchase, or lead is worth to you before deciding on your budget.

3. Create a Valuable Landing Page

It doesn’t matter if your ad and targeting are perfect if you’re sending people to a busy or flawed landing page, they’re not going to convert. Make sure your landing page is clean and contains only the information the customer needs to know or do to take action.

You can use third-party service like Tabsite to create a landing page. When capturing leads, ask for the bare minimum–email address. Expecting people to fill out a long form full of required fields is unrealistic, and they’ll leave the page.

How to Measure Conversions on Your Website With Facebook Ads

4. Experiment with Facebook Ads

There are a number of ways to track conversions with Facebook Ads. Does your company do business over the phone more often than online?

Try call tracking from your Facebook Ads. Use a third-party service to generate a phone number that redirects to your business and is only used on Facebook.Then, check your analytics to determine how many times that specific number has been called.

Try video ads to see how those increase conversions.Leave links in the captions of your Live videos. Experiment and see which ads get you the most conversions.

Facebook Ads are changing the digital marketing game in terms of tracking ROI and increasing conversions.

5 Ways to Drive More Traffic to Your Site Using Facebook

5 Ways to Drive More Traffic to Your Site Using Facebook

Facebook is a valuable marketing tool with the vast number of monthly active users well over 1.5 billion.  As well, the time spent by users per day is now averaging 40+ minutes! However, Facebook is changing and what worked before for marketers is not the same as a few months ago!

In particular, you should be concerned with Facebook’s news feed algorithm changes. Recently Facebook announced that it’s de-emphasizing the reach Facebook Business Pages will have in the News Feed. Why? Because many Pages tend to be more or less static, and they don’t offer new content. Facebook wants to keep users engaged and they see users engage with content from friends.  In particular, Facebook has identified that users like video and images, and so businesses need to be aware and make shifts!

5 Ways to Drive More Traffic to Your Site Using Facebook

1. Keep up a Steady Stream of Relevant Updates on Facebook

On your Facebook Page feed, regular updates are precisely the kind of fresh content that social media seems to favor these days. The sum effect is that Facebook will rate your Page higher in your visitors’ feeds if you’re posting good content regularly or semi-regularly. As noted, Facebook wants to see more video and Live Video.  By incorporating these type of posts in your weekly routine you can increase your reach.

2. Use Facebook’s Ad System

This may not be the news you want to know, but it’s important to hear.  You can get in front of the right people on Facebook, but to do so well you need to pay to get in front of them. Do not be put off by this.  Facebook Ads are affordable and it is a great way to reach your ideal target audience and drive traffic to key content and lead capture options on your website.

3. Pay Attention to the Elements of Your Content

Use best practices to maximize the reach of your content. For example – always use larger images, at least 1200×630. Vibrant images capture the attention more easily and fill the news feed space. People are always seemingly pressed for time, so keep your character count short while still conveying the full message – get to the meat quickly.

And when you can manage it (and when it makes sense), include a link to more content on your website to drive traffic to a specific page with a soft lead capture option.

4. Make Sure to Hyperlink to Your Best Web Pages

This is one of the most important ways to create more engagement. Facebook’s algorithm judges your social platform, in part, on how many people click through to your website. This means you have to catch their attention and make them want to read the rest.

5. Share Snippets of Your Blog Posts

This works if your blog posts are worth reading. Sharing a snippet doesn’t necessarily mean sharing text. It could be a snippet you share via a video you made. But only give them a sneak peak so that they’re compelled to finish the rest of it on your website.

It’s a fact that Facebook can be a driver of traffic if you stay current and use the latest techniques.  Once you drive traffic to your site, be sure to have a clear call-to-action to invite visitors to sign-up for your email list in exchange for some offer of value.  Your email marketing is a great next-step to nurture the fan into a customer!