Tag Archives: web traffic

5 Ways to Drive More Traffic to Your Site Using Facebook

5 Ways to Drive More Traffic to Your Site Using Facebook

Facebook is a valuable marketing tool with the vast number of monthly active users well over 1.5 billion.  As well, the time spent by users per day is now averaging 40+ minutes! However, Facebook is changing and what worked before for marketers is not the same as a few months ago!

In particular, you should be concerned with Facebook’s news feed algorithm changes. Recently Facebook announced that it’s de-emphasizing the reach Facebook Business Pages will have in the News Feed. Why? Because many Pages tend to be more or less static, and they don’t offer new content. Facebook wants to keep users engaged and they see users engage with content from friends.  In particular, Facebook has identified that users like video and images, and so businesses need to be aware and make shifts!

5 Ways to Drive More Traffic to Your Site Using Facebook

1. Keep up a Steady Stream of Relevant Updates on Facebook

On your Facebook Page feed, regular updates are precisely the kind of fresh content that social media seems to favor these days. The sum effect is that Facebook will rate your Page higher in your visitors’ feeds if you’re posting good content regularly or semi-regularly. As noted, Facebook wants to see more video and Live Video.  By incorporating these type of posts in your weekly routine you can increase your reach.

2. Use Facebook’s Ad System

This may not be the news you want to know, but it’s important to hear.  You can get in front of the right people on Facebook, but to do so well you need to pay to get in front of them. Do not be put off by this.  Facebook Ads are affordable and it is a great way to reach your ideal target audience and drive traffic to key content and lead capture options on your website.

3. Pay Attention to the Elements of Your Content

Use best practices to maximize the reach of your content. For example – always use larger images, at least 1200×630. Vibrant images capture the attention more easily and fill the news feed space. People are always seemingly pressed for time, so keep your character count short while still conveying the full message – get to the meat quickly.

And when you can manage it (and when it makes sense), include a link to more content on your website to drive traffic to a specific page with a soft lead capture option.

4. Make Sure to Hyperlink to Your Best Web Pages

This is one of the most important ways to create more engagement. Facebook’s algorithm judges your social platform, in part, on how many people click through to your website. This means you have to catch their attention and make them want to read the rest.

5. Share Snippets of Your Blog Posts

This works if your blog posts are worth reading. Sharing a snippet doesn’t necessarily mean sharing text. It could be a snippet you share via a video you made. But only give them a sneak peak so that they’re compelled to finish the rest of it on your website.

It’s a fact that Facebook can be a driver of traffic if you stay current and use the latest techniques.  Once you drive traffic to your site, be sure to have a clear call-to-action to invite visitors to sign-up for your email list in exchange for some offer of value.  Your email marketing is a great next-step to nurture the fan into a customer!


Why is Web Traffic So Important to Get Your Website Found

Why is Web Traffic So Important to Get Your Website Found

So, you have a website, and you’re wondering how to get noticed.

The question quickly becomes how to set your site apart from the rest. When it comes to getting traffic online, search traffic is paramount to success. Google is and has long been the top dog of search engines and their rules matter most in the area of optimizing your site for repeat and new visits. Wouldn’t it be nice if Google simply published a guide to winning in the search engine ranking realm?

If Google released specifics on how to get the best results in their organic search, they’d quickly have hoards of opportunistic webmasters trying to manipulate the search algorithm for the better search engine exposure. Instead, Google has been rather hush-hush about what specifically will get you to the top of a search page for any given search term or phrase. They want the naturally best sites to rise to the top.

One thing they have made abundantly clear is that if your site is getting traffic already, they’re more likely to send additional traffic your way.

If you’re not getting traffic, Google is less likely to take a chance and send you some of their precious search engine users. Here are a few of the most successful methods of gaining some initial traffic to your site. Once you’ve capitalized on some or all of the methods suggested here, you’ll have sent up a flare into the sky of the web, letting Google and other search engines know that you’re serious and have a site worth visiting.

Great, original blog content:

If your site doesn’t have a blog, start one immediately. If you have a blog and don’t publish regularly, start doing so. If your blog is well-populated with content but it isn’t getting traffic, you’re either not promoting your site well enough, or you have unoriginal content. It may pay for you to find some capable writers either from within your organization or in the freelance market. If the content is engaging, and people come back regularly to check for updates.

Social media:

Perhaps the notion of using social networks as your first means of building traffic seems obvious, but just like with blog content, originality and persistence matter. Don’t use every possible social network but use the networks your target audience is using and double-down on building a strong presence on those sites.  Share your content not just once, but multiple times and multiple ways (as an image, link, and intro posts with video etc)

Paid traffic:

Paying for traffic should be seen as a last resort if neither of the first two suggestions bears much fruit and time is of the essence. If you have a marketing budget, there are paid traffic networks including Google’s own, AdWords, and Facebook Ads, which can help you target specific keywords and audiences.

Email List building:

This method won’t start working fast out of the gate unless you’re already sitting on a massive pile of captured email addresses. If not, create a free opt-in offer to collect addresses.

In the early phases of launching a site, it’s easy to get caught up in the basics such as deciding on a platform, a hosting method, and design. Once you have your site online, the question then becomes one of making your site valuable, and worthy of receiving traffic. Content matters!  Regular, new, resource-rich content is needed!

If you’re diligent with the basic approaches, you’ll soon see noticeable results.