If you aren’t making use of video in your efforts to get more leads, you’re missing out on one of the most powerful tools available today. Using video in social media efforts is perfect for capturing the attention of your target audience.  In turn, funneling people into your company’s purchase cycle. A great deal of […]

As pretty much everyone knows, mobile devices have now become the most popular form of Internet access. That dominance is expected to increase in the future. Since it has such an extraordinary impact on all aspects of online activity, it simply makes sense to adjust your lead capture strategies for the growing tide of mobile […]

Many business owners believe that social media marketing is only about brand awareness or updates to let followers know what’s going on with the business. What they don’t realize is that social media has some serious lead generation power. To get started generating leads, think about your opt-in freebie or lead magnet. This is something […]

Training your sales people to go from good to fantastic is challenging. But there’s a large amount of readily available information regarding lead generation that can be helpful in growing new leads. What if I told you that there’s a sales tool that can accomplish all this – and more? It doesn’t require a fancy […]

  Ask any digital marketer about the key to online success, and they’ll tell you “the secret is in the list”.  Getting traffic to your website is the first step in the process, but turning them into customers is the tricky, important part. The key is to capture an email address from visitors and use […]

Time and again, it’s been proven that email lists are effective marketing tools. A targeted list can get people back on your website, share news, and grow your volunteer and donor base. It’s a way to stay in touch, stay top-of-mind, and build trust. If you’re still wondering how you can start building or grow […]

Early next year, Google will roll out an update to build upon the overall mobile-first use of the Internet by daily web users. Since over half of Google’s searches come from mobile devices, the focus on improving the mobile search is unsurprising. One of the things the upcoming change focuses on is reducing intrusive interstitials […]

Successful inbound marketing is knowing who your customers are, and targeting them carefully so that you get maximum ROI for your digital marketing spending. Sounds great, but once you know who you want to reach, there’s still the small matter of figuring out how. Fortunately for everyone, there are online tools designed for just this purpose, […]

Live video apps were introduced in 2015 but didn’t really come into play until 2016 when Facebook introduced their Live Video feature. Previously Periscope and Meerkat (which has since shut down) captured the market share of live video, but now Facebook is dominating the live video game. Doing a live video can be a bit […]

Waftio is a set of 3 apps (Survey App, Form App, and Sweepstakes App) all designed to engage your customers and enhance your business at the same time. You can deploy each one as a landing page, an embedded object, a widget popup, or a popup box. Out of all 4, landing pages and embedded […]