Tag Archives: using contests to generate sales leads

Marketing Agency Uses for Waftio Lead Capture

Marketing Agency Uses for Waftio Lead Capture

We all know our website should be more than just an online brochure or showroom for our business. Its main function, as far as the visitor is concerned, is to educate them about your product and/or service. But as business owners, we know the truth. Your website is there to convert visitors into leads and leads into sales. Of course, you don’t want to be that obvious. A hard sell doesn’t go down well, especially when people are in the very early stages of the sales cycle.

How do you Convert Visitors into Leads?

To convert an anonymous visitor into a lead you must interact with them in some way. You need some information from them and some way to stay in touch. You carefully place calls-to-action throughout your site and hope someone is ready to contact you. Sometimes they do. Sometimes they aren’t ready to ask you a question and certainly aren’t ready to part with their contact information. Once that visitor leaves your site there is no guarantee they will return. Therefore, you must offer them something of value in return for them filling out a contact form. This is where Waftio Lead Capture can help.

What is Waftio Lead Capture and How Can it Help?

  • Encourages visitors to stay longer on your site
  • Boosts visitor engagement
  • Interacts with visitors from any page on your site
  • Offers fun way to promote your business
  • Increases your customer lead database
  • Integrates with multiple CRM / Email services / GoToWebinar

How Does Waftio Work?

Before we go into detail about Waftio you need to understand how pop-ups work. There are two different types of pop-ups.


A pop-up appears on top of your current browser. They can pop-up from any side, top, or bottom of the page. They can look like an image, a contact form, and can even shake or quiver.

Pop-ups used to be in a new browser window or tab but nowadays they are usually modal. This means they run as part of the page your visitor is on and cannot be blocked by pop-up blockers.


A pop-under appears under the page your visitor is reading. This makes them less noticeable and also easier to block with pop-up blockers. They are useful when asking the visitor to fill out a survey based on their experience on your site.

Generically they are both referred to as pop-ups.

Pop-up Triggers

There are three ways to activate a pop-up on a website.


A time activated pop-up appears when a visitor has been on your site for a certain amount of time. This gives the visitor time to look around before seeing the offer/ad.


A behavior activated pop-up appears when a certain condition is met. E.g. – clicked on a certain page, visited a certain number of pages, or scrolled down to a particular part of a page etc.


An exit activated pop-up appears when a visitor leaves your site. It allows you to extend a special offer or entice them back to your site.

What does Waftio Offer?

Waftio offers three applications that encourage the visitor to interact with your site.


Ask your visitor a question. Capture their response and contact information. This can give you information and also grow your email list.


Sign-up visitors for your newsletter, event, webinar, etc. from a form on any or all pages.

Sweepstakes Contest

Contests and giveaways are a great way to collect information from visitors.

The type of pop-up you use and how you activate it will depend on your offers and goals.

Whatever you use, Waftio is easy to operate and integrates well with many popular marketing platforms currently being utilized. It can be a key tool in helping your site move from just an information source online, to a lead generation tool that yields real business results!

How to Use Contests to Generate Sales Leads

How to Use Contests to Generate Sales Leads

Marketing is important to every business. But its importance is more critical to start-ups and small businesses looking to increase sales. How do you get your company’s name out there and generate sales leads? Here’s a great way that utilizes the power of the web, incorporate contests into your marketing plan to spread your company name and help boost sales!

Where should your contest be held? Online using your website and Social Media!

Photo Contests

A picture is worth a thousand words and used properly can generate sales and reach more potential clients. Hold a social media photo contest. Ask your followers to post a picture of themselves with your product, and the image with the most votes wins. It’s a creative, easy, and fun way to get your customers engaged with your brand and get your name out to all of their friends.

It’s easy to run Facebook contests with Tabsite. TabSite allows you to easily create and manage custom apps and run promos on your website, blog and Facebook Pages. Users can add multiple custom apps and offer deals, contests, and more. TabSite offers both easy setup apps and a Drag N Build system for pixel perfect design without coding or programming. Powerful features include the ability to run Sweepstakes, showcase your YouTube Videos, add product slideshows, run Photo and Video Contests, share your Instagram feed on your Facebook Page, and more!

“Most Creative Idea”

This is a great way to get your creative juices flowing and incorporate your business’s individuality into your contests. The idea here is to encourage your Facebook fans to leave their own creative ideas in response to a question and the comment with the most “likes” winning a prize.

A good example for this (let’s say you are a pizza shop owner) is to post a status asking followers to come up with the most unique pizza topping combination. The person posting who gets the most “likes” wins and is then able to come get a free pizza. It keeps the winner happy and increases your brand name awareness. The end result? Hopefully a boost in sales. This is called a “Timeline Contest” that runs in the Facebook News Feed.

The Guessing Game

This can be custom tailored to fit your company, or whatever mood you’re in. Post a picture and ask followers to guess where it was taken. Something taken at odd angles or a different viewpoint will keep people’s interest to find out what it is. Send the winner a prize and enjoy the benefits of increased sales and word of mouth publicity from the lucky customer.

Like and Share

Another popular social media contest is the “like and share” game. The idea is to get your name out there to generate sales leads and increase brand awareness. Offer a free product to the customer whose shared post gets the most “likes”. It will result in contestants sharing your business page, and your company name will go out to all of their friends.

There are lots of ways to use contests to generate sales leads. It’s a wonderful marketing strategy to spread your business name, earn loyal customers, and bring in sales leads while your clients have fun. Incorporate one of these ideas into your business and watch your revenue grow. No matter what you choose to do, a contest is a good way to make sure your business stays relevant in today’s competitive environment.