Tag Archives: tips for successful digital marketing strategy

4 Tips to Improve Your Digital Marketing Strategy

4 Tips to Improve Your Digital Marketing Strategy

One of the key advantages of digital marketing is you can track, measure, and tweak your campaigns immediately. If you feel your AdWords campaign isn’t working, change the ad copy, ad size, or other factors. The same applies to your blog articles. Play around with the content type, length, and posting frequency until you find a working formula.

With that in mind, let’s look at the four most impactful adjustments you can make to your digital marketing campaign for accelerated growth.

Focus on Mobile

In 2016 mobile overtook PC as the preferred device for internet access. Currently, more than 65% of consumers prefer mobile, and nearly 30% use mobile only to access the internet. Therefore if you ignore mobile marketing, you’re ignoring a huge chunk of your potential customers.

Pro Tip:

To take advantage of the huge and ever-growing mobile market; make your site mobile responsive. Create mobile-friendly content with AMP (accelerated mobile pages), get local with Google My Business, and consider text message marketing.

Make Engagement Easy

Marketing Week recently conducted a study to find if people understand the meaning and purpose of engagement in marketing. The results weren’t shocking; up to 25% of respondents didn’t even know the business definition of engagement. However, about 38.5% knew the definition but didn’t take the metric seriously.

Pro Tip:

It’s important to understand and appreciate engagement as a marketing metric. Focus on ways to make engagement easy. Options to consider including are making your Calls to Action (CTAs) easy to find. Additionally, integrate social media into your website with social buttons and social login. As well, provide a comment section for feedback. Use email to remain in touch, and chat  with your community on social media, chat tools, and online public forums/blogs.

Use Designated Landing Pages

According to Marketing Sherpa, a whopping 44% of B2B clicks are directed to home pages, with an even bigger number for B2C. As a result, you’re missing out big time if you’re in this category. For maximum conversions, you need specialized landing pages for your campaigns. Why? Because landing pages are designed for lead generation and your homepage isn’t. Landing pages are easier to navigate, have fewer distractions, and don’t require scrolling like home pages.

Pro Tip:

Find a professional to create exceptional landing pages. More importantly, ensure that each campaign has its own landing page.

Test, Monitor, and Test Again

Like everything else in life, no marketing campaign is perfect. For example,  it doesn’t matter if you’re converting 50% of your leads; with a few improvements, you could hit 60%. Therefore this makes testing very important. Testing allows you to determine what’s working and what isn’t. It can be useful in predicting future trends which help you stay ahead of the competition.

Pro Tip:

Test often, consider split testing every marketing campaign, use social media to test and always focus on your Key Performance Indicators (KPIs).

Again, marketing campaigns are never perfect. But, if you can implement these four tips, expect a significant boost in your ROI.

How to Capture the Elusive Lead – Part 1: Awareness

How to Capture the Elusive Lead - Part 1: Awareness

Are you on the hunt for the elusive lead? The prospect’s journey from your first interaction to the conversion can take place through many channels and goes through 3 stages: awareness, engagement, and capture.

What is the Awareness Stage?

Your potential lead has a problem that they want to solve. However, they don’t know much, if anything, about the solutions available, the relevant brands or how to choose the option that works best for their needs.

During this stage, the prospect is seeking out educational resources. They want to gain a better understanding so they can make an informed decision. You can start the lead capture process with a resource designed to give each visitor the information they need to move forward in the lead conversion process.

Channels to Use for Building Awareness

A mix of channels gives you the greatest opportunity to reach your intended audience with this informative content. When you put together your lead capture strategy, incorporate these channels into your plan.

  • Website
    Your website can act as a content and resource hub for your educational assets. You can put together a resource library featuring guides, ebooks, videos, and tutorials.
  • Blog
    A blog is an easy to set up channel that you can fill with helpful resources, topical information and curated content that’s relevant to a prospect’s needs. While the information may be similar to the resources available in your library, blogs tend to have a more informal approach. Blog posts also frequently have more visual content, so incorporate infographics, charts and other visuals into the content.
  • Social Posting
    Social media sites give you access to a wide audience and help you build awareness. You can target relevant hashtags, participate in Twitter chats and promote your educational content.
  • Email
    Email newsletters and e-courses help you reach prospects on mobile, as many people check their inboxes on their phones. You can deliver the right content to people in the awareness stage so they learn more about the way they can solve their pressing problems.
  • Forums and groups
    Niche specific forums and groups give you a lot of access to your potential audience. By sharing relevant, valuable content in this channel, you improve your visibility, so prospects find you during the awareness stage.

Once you position yourself in the right places to attract potential leads at the beginning of their journey, you move on to the next step: Engagement.  Stay tuned for this in a next post!

4 Tips for a Better Digital Marketing Strategy

4 Tips for a Better Digital Marketing Strategy

As a small business owner, you know how important digital marketing is to you and the growth of your company. Digital marketing is the use of tech for promotional purposes. If you want to establish a thriving, recognizable brand, then making use of these techniques is a must.

Today, it’s almost impossible to find a company not using photographs, social media, and websites to spread the word about their brand. However, even though you use these digital strategies, you may not have the results other, more successful businesses get.

The question is, what are you doing wrong?

Maybe nothing.

In many cases, success is only a matter of redefining and tweaking your strategy. Use the tips to enhance the digital marketing strategies you have in place:

1. Define Your Goals

The problem of visible results may relate to the goals you have for your digital marketing strategy.

There are three key elements to an effective strategy:

  • Make sure you’re realistic.
  • Make sure you’re specific.
  • Keep an optimistic outlook.

While the mission statement of your business may read “keep growing the business effectively,” you need goals that are better defined. The goals you set can relate to reaching a certain number in sales for a quarter or to increase traffic to your website.

2. Put a Priority on Mobile Optimization

If you have yet to recognize the importance of a mobile website, it’s in your best interest to hop on board right away.

The number of mobile devices has increased steadily over the past few years. As a result, the number of mobile sales has surpassed that of desktops. If you don’t have a site that’s mobile friendly, you’re basically asking your customers to go to your competition.

Don’t worry, you don’t have to invest large amounts of money into this effort, but it’s a good idea to guarantee your website is mobile friendly/responsive.

3. Make Sure Your Business is Social

Even if you have made the decision not to engage on social media platforms personally, your business still needs a presence. The fact is, tons of potential customers are using social sites. Facebook alone has 1.49 billion users.

Make sure you take some time to figure out where your audience is. For example, interior designers likely want to target sites such as Pinterest and Facebook, while those selling business outreach services may find better results on LinkedIn.

4. Track Website Analytics to See What Works

You can’t determine the effectiveness of your digital marketing efforts by looking at ROI alone.

Some of the other factors you must consider include:

  • The traffic – has it increased or decreased?
  • What percentage of traffic is organic vs. referral based?
  • How long do visitors stay on your landing/blog/video pages?
  • How many shares or views does your content have?
  • How many calls-to-action and clicks does your site receive?

When you take the time to create a digital marketing strategy that implements these tips, you’ll find success for your business. Consistency and creating a clear plan is essential.