Tag Archives: tips on using social media for business

How Engaging Your Fans on Social Media Helps Grow Leads

How Engaging Your Fans on Social Media Helps Grow Leads

Training your sales people to go from good to fantastic is challenging. But there’s a large amount of readily available information regarding lead generation that can be helpful in growing new leads.

What if I told you that there’s a sales tool that can accomplish all this – and more? It doesn’t require a fancy company car; no expense account and business cards are useless. The cost is free (yes, free) and it works late at night, on the weekends, and even holidays. This invaluable sales tool is social media.

Some business owners view social media as a tool to use occasionally for marketing or, as an afterthought. When you engage with current customers through social media, gathering new leads is possible and has a fairly low entry cost.

Social Media Selling

With social media, you aren’t giving a sales pitch. The rules of engagement are unique, but necessary to follow if you want to effectively acquire new leads.

Make sure you focus on what your customers say. Don’t worry so much about what you want to say. During any social interaction, remember the following:

  • Avoid pushing your products or services
  • Do not focus on yourself
  • Don’t recite a sales pitch

You aren’t trying to “sell” on social media, you are just trying to communicate. What does Selling on Social Media Look Like?

You know someone is selling if the majority of their posts focus on a service or product they offer. Or, if they list all the benefits of choosing “them” over the competition. Other signs of social selling include:

  • Sharing employee details
  • Posting information or images of awards their product or service has received
  • Featuring a testimonial about the service they provided

This is all focused inward, on the company.

When someone thinks about who to follow on social media they usually (intentionally or unintentionally) think “what’s in it for me?” If you only rehash your selling points, they’re going to turn away.

Educate, Excite, Engage

These are the three “E’s” of social engagement.

You want to provide your customers with education. Tell them something they don’t know or help them make informed decisions about purchases they make down the road.

Make your posts exciting. Think local, think big, think different. Don’t post the same thing everyone else is. Let your customers know you care about more than just getting a sale.  Be a resource and a go-to value-adding source for the best information in your industry.

Once you have a prospect’s attention, you can engage them. Listen to their questions and concerns. It’s important they know you care about what they have to say and what they need.

The Bottom Line

Engaging your customers on social media means they’re waiting for what you have to say. They are also going to share this information with their friends on their social accounts. As a result, you can get new fans that will want to hear what you have to say. Social media offers powerful lead generation benefits. Use it to its full potential to increase your business sales.

4 Tips for a Better Digital Marketing Strategy

4 Tips for a Better Digital Marketing Strategy

As a small business owner, you know how important digital marketing is to you and the growth of your company. Digital marketing is the use of tech for promotional purposes. If you want to establish a thriving, recognizable brand, then making use of these techniques is a must.

Today, it’s almost impossible to find a company not using photographs, social media, and websites to spread the word about their brand. However, even though you use these digital strategies, you may not have the results other, more successful businesses get.

The question is, what are you doing wrong?

Maybe nothing.

In many cases, success is only a matter of redefining and tweaking your strategy. Use the tips to enhance the digital marketing strategies you have in place:

1. Define Your Goals

The problem of visible results may relate to the goals you have for your digital marketing strategy.

There are three key elements to an effective strategy:

  • Make sure you’re realistic.
  • Make sure you’re specific.
  • Keep an optimistic outlook.

While the mission statement of your business may read “keep growing the business effectively,” you need goals that are better defined. The goals you set can relate to reaching a certain number in sales for a quarter or to increase traffic to your website.

2. Put a Priority on Mobile Optimization

If you have yet to recognize the importance of a mobile website, it’s in your best interest to hop on board right away.

The number of mobile devices has increased steadily over the past few years. As a result, the number of mobile sales has surpassed that of desktops. If you don’t have a site that’s mobile friendly, you’re basically asking your customers to go to your competition.

Don’t worry, you don’t have to invest large amounts of money into this effort, but it’s a good idea to guarantee your website is mobile friendly/responsive.

3. Make Sure Your Business is Social

Even if you have made the decision not to engage on social media platforms personally, your business still needs a presence. The fact is, tons of potential customers are using social sites. Facebook alone has 1.49 billion users.

Make sure you take some time to figure out where your audience is. For example, interior designers likely want to target sites such as Pinterest and Facebook, while those selling business outreach services may find better results on LinkedIn.

4. Track Website Analytics to See What Works

You can’t determine the effectiveness of your digital marketing efforts by looking at ROI alone.

Some of the other factors you must consider include:

  • The traffic – has it increased or decreased?
  • What percentage of traffic is organic vs. referral based?
  • How long do visitors stay on your landing/blog/video pages?
  • How many shares or views does your content have?
  • How many calls-to-action and clicks does your site receive?

When you take the time to create a digital marketing strategy that implements these tips, you’ll find success for your business. Consistency and creating a clear plan is essential.