Tag Archives: digital marketing

Use Your Blog Posts to Create an eBook

Use Your Blog Posts to Create an eBook

Have you ever considered writing an eBook? It’s a tool that can often be a great soft-lead capture piece to use on your website.  If you’re a blogger, chances are you already have everything you need to create one easily!

Follow 6 steps to use the blog posts you’ve already written to create an eBook.

1. Content

Look at your blog posts. You’ll more than likely notice a recurring theme among a group of them. Maybe you write regularly about how to live on a budget, or make meals in thirty minutes or less, or how to stop procrastinating and start writing. Whatever your blogs are about you’ll probably notice a few similar subjects that pop up on a regular basis.  This can be the framework for chapters in your ebook.

2. Sort It

Gather all the blog posts you’ve written on one subject. Read them! I emphasize read them because your eBook needs to make sense and not duplicate information. Decide which blogs to use and put them in a logical order and make  necessary additions or deletions to them for providing a cohesive flow and chapters that build on others and refer to items in other chapters.

3. Add Content

Your eBook should now be taking shape, but it’s still a collection of blog posts. The next thing is to turn it into eBook format. This involves adding more specific content including the following components:

  • Introduction – what they will learn and why they should read it
  • Review each chapter and consider a chapter introduction that refers back to the previous chapter with  “In the last chapter we covered…and in this chapter, we will address…”
  • Copyright page
  • Acknowledgments
  • Conclusion
  • Add page numbers
  • You could also consider adding headers and footers

Take a look at eBooks you’ve downloaded in the past. Choose a couple you really like and model your eBook layout after them.  Remember, people like to skim so use titles well, generously use sub-titles and bulleted lists, and do not have too much content on any page. It’s not a college term paper!

Once you have the basic format of the interior pages, you need to read it again, from front to back. Better yet, have someone else read it for you for an outside perspective!

Check and double check

  • Formatting
  • Spelling
  • Layout
  • Content
  • Make sure the table of contents matches the page numbers

4. Design

Pictures, graphs, and infographics can support the message of your eBook. But be careful not to add them just for the sake of it. They must enhance the content, be relevant, and not distract the reader.  That being said, it is important to use images to enhance your key points, provide examples, and to break-up the text. Use an image per page at least.

You should also create a cover page. Keep it simple and relevant. For some, this might sound a little daunting, but it doesn’t have to be. Canva.com has some great cover templates. Hubspot has eBook templates also.

5. Format

Formatting is where your completed document becomes the eBook. You could convert it to a PDF file or use an eBook service. Creating eBooks is one of the services we offer. Once you have the eBook stored as a PDF, I strongly suggest you check it again.

Yes, I know by now you have read through it so many times you feel you know every word by heart, but sometimes the formatting can be a little off when it’s converted to PDF. So don’t be tempted to skip this part just to save time. You should also consider having someone else read it as a new set of eyes might spot something you missed.

6. Publish

All that is left is how to offer your eBook to your readers? The simplest way is to upload the PDF as a document to your website. You will now have a URL that links directly to your eBook.

Most people give their eBooks away free of charge as an incentive to sign up for their newsletter. If you plan to monetize your eBook, you’ll need some a gateway which releases the eBook only after it’s paid for it. Another method is to load the ebook to Amazon.com.

Need an eBook for your free opt-in offer?

Contact me and I can get you with our team to go over your strategy and find your perfect topic. Our team can use your blog posts or write your eBook for you. We’ll format it, add a clickable index if needed and create an appealing cover. Then we’ll add the book to your WordPress site and send it to your subscribers via MailChimp.

Want to get your eBook published? Contact me, I’m happy to help and get you with our team!

How to Use Contests to Generate Sales Leads

How to Use Contests to Generate Sales Leads

Marketing is important to every business. But its importance is more critical to start-ups and small businesses looking to increase sales. How do you get your company’s name out there and generate sales leads? Here’s a great way that utilizes the power of the web, incorporate contests into your marketing plan to spread your company name and help boost sales!

Where should your contest be held? Online using your website and Social Media!

Photo Contests

A picture is worth a thousand words and used properly can generate sales and reach more potential clients. Hold a social media photo contest. Ask your followers to post a picture of themselves with your product, and the image with the most votes wins. It’s a creative, easy, and fun way to get your customers engaged with your brand and get your name out to all of their friends.

It’s easy to run Facebook contests with Tabsite. TabSite allows you to easily create and manage custom apps and run promos on your website, blog and Facebook Pages. Users can add multiple custom apps and offer deals, contests, and more. TabSite offers both easy setup apps and a Drag N Build system for pixel perfect design without coding or programming. Powerful features include the ability to run Sweepstakes, showcase your YouTube Videos, add product slideshows, run Photo and Video Contests, share your Instagram feed on your Facebook Page, and more!

“Most Creative Idea”

This is a great way to get your creative juices flowing and incorporate your business’s individuality into your contests. The idea here is to encourage your Facebook fans to leave their own creative ideas in response to a question and the comment with the most “likes” winning a prize.

A good example for this (let’s say you are a pizza shop owner) is to post a status asking followers to come up with the most unique pizza topping combination. The person posting who gets the most “likes” wins and is then able to come get a free pizza. It keeps the winner happy and increases your brand name awareness. The end result? Hopefully a boost in sales. This is called a “Timeline Contest” that runs in the Facebook News Feed.

The Guessing Game

This can be custom tailored to fit your company, or whatever mood you’re in. Post a picture and ask followers to guess where it was taken. Something taken at odd angles or a different viewpoint will keep people’s interest to find out what it is. Send the winner a prize and enjoy the benefits of increased sales and word of mouth publicity from the lucky customer.

Like and Share

Another popular social media contest is the “like and share” game. The idea is to get your name out there to generate sales leads and increase brand awareness. Offer a free product to the customer whose shared post gets the most “likes”. It will result in contestants sharing your business page, and your company name will go out to all of their friends.

There are lots of ways to use contests to generate sales leads. It’s a wonderful marketing strategy to spread your business name, earn loyal customers, and bring in sales leads while your clients have fun. Incorporate one of these ideas into your business and watch your revenue grow. No matter what you choose to do, a contest is a good way to make sure your business stays relevant in today’s competitive environment.

Capturing Leads with Ebooks

Capturing Leads with Ebooks

Perhaps the most often repeated phrase in online marketing is “content is king”. But it’s true; if your content isn’t worthwhile, your visitors won’t stick around.
The quality and originality of the content you present are vital to visitor retention, SEO, social media, branding, and marketing. Let’s look at the benefits of putting your quality content into an eBook to generate leads.

eBooks are your chance to present in-depth information you can’t squeeze into a blog post. eBooks should have a more formal tone than blog or web copywriting, it’s like a mini-book. They’re a good way to show your expertise and authority, and they work well as a soft lead capture tool.
For some people, the idea of writing a book might seem overwhelming, and an ebook is shorter! It can be done at minimal cost and in a variety of formats, like .pdf, or Kindle, and often with free tools. What are uses for eBooks?  Let’s dive into a few…

1. Capture prospects from social media

Add a subscription form to your landing page and use social media posts to direct traffic to it.  On the page, use your eBook as a free opt-in offer. One advantage of social media is that it draws visitors who are curious about your topic, love to interact online, and will post comments or share good content with their friends.
Offering something informative like an eBook relevant to your business helps target those with real interest. Are you in social media?  Giving them the right Twitter hashtags or inviting the right Facebook groups to read your eBook is dangling bait for your target audience. With a quality eBook, you’ll get positive responses that’ll increase interest to a widening circle of visitors. There’s no better advertising.

2. Use them to advertise

eBooks can be updated and reposted whenever you like – giving you the chance to promote the updates. eBooks can include links to your sales web pages or resources your audience might find interesting on your website. In your updates, include coupons or discounts available only to eBook readers, links to freebies readers will appreciate – or links to your next eBook. You could do follow-up eBooks essentially a user manual or promote your accessories. In short, you can do about any selling in an eBook that you can on a web page, and more in-depth. Just provide a link to your order page.

3. Use eBooks to gather information

The value of eBooks comes from the leads and sales they generate. You could charge money for your eBooks, that won’t make them more valuable, but it will limit the number of people who read them. Gather useful information by inviting interested customers to a website where they must enter personal info, such as names, email addresses, and interests relating to your product or services, before getting the link to your eBook.

If you convey the impression that this is info they won’t get anywhere else, they’re more likely to give you their info. You’ll build a targeted mailing list to use for future campaigns. Ask for professional or demographic information to help build a better picture of people most interested in what you have to offer.

An eBook doesn’t have to be a hundred or even fifty pages of material. It just has to give prospects something they didn’t know, and the opportunity to get/learn more. By creating quality eBooks geared toward marketing, you’re creating a sales tool that exists forever in cyberspace and will continually generate leads for you.

Are you using eBook’s effectively on your website for lead capture?  A simple Waftio form can be the lead capture solution you need to kick-off that next ebook marketing plan!

How To Use a Survey to Enrich Your Content Marketing

How To Use a Survey to Enrich Your Content Marketing

Any company interested in its consumer’s habits is continuously mining for information. You want to know what interests them. You categorize them by demographics. You care about what they buy and why they buy. You want to understand their consumption priorities. And you’re in a perpetual race to discover the perfect method by which you can gather, analyze, and implement the results of this information.  One area of implementation is to enrich your content marketing.

So if you conduct a survey, we’ll outline the “why” and “what” for using it to help your business results.

Why should your business choose to use a web survey to enrich your content marketing?

  • You want to discover what the market believes about your business, service, or product. Do they use your product or do they prefer a competitor? What factors affect that choice? What could you do to attract new consumers to your business? What could you do to keep former customers loyal?
  • You want to collect external opinions on the internal operations of your business. What experiences have consumers had with your business and what are their opinions of those interactions? Did the consumer have a positive or negative experience with your team members? How have those experiences impacted future purchasing decisions?
  • You want to know your customers. Demographic information can be valuable to almost any business. Many consumer behaviors and trends are predicted based upon quality demographic surveys from reputable data collection firms. When you understand the patterns of specific demographic categories, you can target your choice of groups and sub-groups and plan with those groups in mind.

Now that you have your survey results, what should you do with them?

  • Evaluate the results individually and discuss them as a team. You’ve chosen to do mobile and online surveys because you believe the responses will be more genuine. Now that you have the results, it’s time to evaluate what they mean. What do they say about your product or service? What do the results communicate about the interactions with your team members? What do you need to change to retain customers and attract new ones? These decisions shouldn’t be made in a vacuum. Open the floor and discuss them with your leadership group or team members. Get ideas from your brightest minds. Embrace the best ideas, discuss implementation, and most importantly, don’t fear change.
  • Compare the results with past surveys, with industry-wide reports and surveys that have been published in industry journals. Do your results correlate with others? What factors cause the variations of preference, positive and negative? Is your industry strong and, if not, are you outperforming the competition? What can you do to avoid the negative reactions from past reports?

All companies are looking for an edge, something that will set you apart from an increasingly crowded marketplace. Surveys can be personal feedback. But be specific. Figure out what you really want to know. And why? What are you going to do when you have all the data collected? Be a leader in your chosen industry by understanding every consumer’s wants and needs better than the next business. Treat every interaction personally. Learn from surveys so that your customers will keep coming back.

With Waftio, you can easily create web surveys for your website!  Just create your questions and choose the in-line embed option to add it to a webpage on your site.

The Art of Using Coupons and Discounts to Boost Your Email List

The Art of Using Coupons and Discounts to Boost Your Email List

Like a love letter sent to a special someone, you really want your subscribers to open your email. If it gets trashed or just floats to the bottom of their inbox, you haven’t reached them with your message and the value of your brand fades. An increasingly popular way to drive engagement with your email marketing is to include a coupon or discount.

Consider the following two headlines:

  • “It’s Springtime, so order our services and enjoy this great weather in style.”
  • “This Spring, take advantage of our 25% off deal and be prepared for Summer.”

The second one has more appeal doesn’t it? The first one is telling your customer what to do and asking for a sale. The second option is more suggestive and demonstrates a willingness on the part of your brand to offer value.

If you can put yourself in your customer’s shoes, you have to admit that you’re far more likely to open an email that is offering you something for nothing, rather than one that is asking you for something. If you’re ready to try coupons as part of your email marketing, get creative on different ways to incorporate the offer.

Clever ways to use coupons as part of your regular email marketing

  • Take advantage of seasons and holidays. Add seasonally relevant coupons to your regular email marketing schedule. Think of how your customers can use your services in the context of Springtime, Valentine’s Day and other relevant cultural events.
  • Get repeat business. Once you’ve sold a customer, offer a special “thank you” coupon 30, 60 or 90 days after the conclusion of their first purchase encouraging them to return by sweetening the pot with a special discount.
  • Tie-in coupons with social media. You can offer a progressive discount for using a coupon while also taking some action regarding your brand’s social media platforms. For example, 10% off for simply using the coupon alone but 15% off if the customer is a Facebook fan and 20% off if they are a fan and share one or more of your Facebook posts in the week prior to redeeming the coupon.

Email marketing has a long-standing track record of driving value for brands by creating a captured audience of individuals who have expressed loyalty or affiliation with your brand. If you fail to deliver value to your list, you’ll see a decline in subscribers. You want to make sure that your subscribers stick around, and you attract more subscribers.

You can use coupons or email list exclusive discounts as a means of driving signups.

In the call-to-action on your site or social channels, encourage your audience to sign-up for your list in exchange for an immediate discount. Make sure to continuously seed your list with new coupons and discounts, so they don’t lose track of the value in their original choice to sign up.

Coupons are an excellent way to provide value to email subscribers, but they shouldn’t be the only method you employ. Ultimately, selling is about conveying value, not discounting price. While everyone loves to save a buck, you should also always be looking for new and creative ways to provide value to your audience by the way of engaging and informative content creation relevant to your brand’s value proposition.

It’s easy to offer coupons with Waftio!

Simply create a simple form web visitors must complete to get the discount and be added to your list, and then either offer the coupon as a discount code or link to a printable coupon. Integrate your Waftio form with Mailchimp, Aweber, and more to have them added to your lists automatically!

Are you using coupons in your email marketing?

How to Make Your Website More Visible to Google

How to Make Your Website More Visible to Google

By now we all know that Google is king, in fact, your Google ranking can make or break your business no matter how good your website is designed. Google has nearly 70% market share on search engine searches!  Due to that face, you want to focus on how to improve your site in Google search results and there are a few proven Google suggested steps you can take to make your website soar higher in the search rankings. Some of them are simple, and others may take some time to show improvement but by taking the right steps to make your site more visible to Google, you’re setting your business up for more traffic and growth.

Top steps to take to improve your search ranking:

1. Optimize your site

Keywords are one of the most important factors that will determine your search ranking. Google’s algorithms pick up your site pages and shows them in the search rankings according to how relevant your keywords are to the user’s search. Where you place the keywords on your site is almost as important as the keyword itself. The most important areas for the keyword per page are as follows:

  • In the Web Page URL
  • In the Page Title
  • The H1 or heading of the page
  • As part of the Meta description- the snippet Google displays in the search results page on Google
  • Body of the page itself- this also includes alt tags in pictures and subheadings. Your keyword should appear in the first paragraph of your body copy and in sub-headings

Be careful not to be spammy, Google’s algorithms are so advanced they will pick up on this right away. Google can tell if you are trying to “stuff” words and go beyond natural keyword density! Your best rule of thumb is to design your site pages for your users and not for Google. Put out content that you feel is resource rich, relevant and helpful to your target audience using keyword terms your ideal audience would search.

2. Use the Google Pages

Of course, the more involved you are with Google pages, the better you are. There are several different pages you could take advantage of to help increase your visibility. Google My Business is an easy and great place to start.  When you type in a search for something that would have a physical address, such as dry cleaners in South Bend you’ll notice the highest results are from Google Maps.

By updating your information with Google My Business, a map to your business will show in relevant searches soaring your business to the top of the search results.
Another important and sometimes overlooked page to use is Google+. This social sharing site is great for increasing your awareness, growing traffic to your site and increasing your visibility with Google. The best part is all you have to do is update and share posts like you would on other social media pages. Google+ posts often rank quite high in search results on Google.

3. Domain Authority

Your domain authority is another important determining factors in how visible you will be to Google.  The higher your Domain Authority, the more visible you will be. You can use free tools to check your Domain authority such as Moz.  One of the more important factors to improve your DA are links on other quality sites to your site. You can check your backlinks using Google’s free tool Google Search Console. Google Search Console shows you how many pages are linking to your site, how it shows up in search results, if Google had any errors while crawling your page, and more.  Ideally, you want quality and quantity but know that a link from a top site like the Wall Street Journal Online is better than 100 links to junk directories and yellow pages online.

To get more links to your page, you will need to produce high-quality, relevant content that others in your niche would want to share. This is more than just your products and services. A blog on your site would be the best place to share content with your target audience and ultimately have others share your content as well.

The best answers could be found directly from the source, Google itself. Google wants your business to succeed because ultimately their goal is to provide the most relevant sites in a user’s search results.   There are more tips I could cover, but start there to get a jump on improving your search rankings!

Why is Web Traffic So Important to Get Your Website Found

Why is Web Traffic So Important to Get Your Website Found

So, you have a website, and you’re wondering how to get noticed.

The question quickly becomes how to set your site apart from the rest. When it comes to getting traffic online, search traffic is paramount to success. Google is and has long been the top dog of search engines and their rules matter most in the area of optimizing your site for repeat and new visits. Wouldn’t it be nice if Google simply published a guide to winning in the search engine ranking realm?

If Google released specifics on how to get the best results in their organic search, they’d quickly have hoards of opportunistic webmasters trying to manipulate the search algorithm for the better search engine exposure. Instead, Google has been rather hush-hush about what specifically will get you to the top of a search page for any given search term or phrase. They want the naturally best sites to rise to the top.

One thing they have made abundantly clear is that if your site is getting traffic already, they’re more likely to send additional traffic your way.

If you’re not getting traffic, Google is less likely to take a chance and send you some of their precious search engine users. Here are a few of the most successful methods of gaining some initial traffic to your site. Once you’ve capitalized on some or all of the methods suggested here, you’ll have sent up a flare into the sky of the web, letting Google and other search engines know that you’re serious and have a site worth visiting.

Great, original blog content:

If your site doesn’t have a blog, start one immediately. If you have a blog and don’t publish regularly, start doing so. If your blog is well-populated with content but it isn’t getting traffic, you’re either not promoting your site well enough, or you have unoriginal content. It may pay for you to find some capable writers either from within your organization or in the freelance market. If the content is engaging, and people come back regularly to check for updates.

Social media:

Perhaps the notion of using social networks as your first means of building traffic seems obvious, but just like with blog content, originality and persistence matter. Don’t use every possible social network but use the networks your target audience is using and double-down on building a strong presence on those sites.  Share your content not just once, but multiple times and multiple ways (as an image, link, and intro posts with video etc)

Paid traffic:

Paying for traffic should be seen as a last resort if neither of the first two suggestions bears much fruit and time is of the essence. If you have a marketing budget, there are paid traffic networks including Google’s own, AdWords, and Facebook Ads, which can help you target specific keywords and audiences.

Email List building:

This method won’t start working fast out of the gate unless you’re already sitting on a massive pile of captured email addresses. If not, create a free opt-in offer to collect addresses.

In the early phases of launching a site, it’s easy to get caught up in the basics such as deciding on a platform, a hosting method, and design. Once you have your site online, the question then becomes one of making your site valuable, and worthy of receiving traffic. Content matters!  Regular, new, resource-rich content is needed!

If you’re diligent with the basic approaches, you’ll soon see noticeable results.

The Digital Marketing Funnel Explained

The Digital Marketing Funnel Explained

For those relatively new to SEO and online marketing, one of the most important tools for structuring your marketing is the digital marketing funnel.  This six-stage process describes every step on the journey of finding leads, turning them into sales, and retaining them as customers.

This process is visualized as a funnel or an inverted triangle.  You start with a great many potential leads at the top, but at each step, only some will choose to move further on in the buying journey.  Many leads enter at the top, but only a relative few exit at the bottom as steady customers.

The Digital Marketing Funnel Explained

A Quick Guide To The Six Stages Of The Marketing Funnel

I. Attract

This is the heart of content marketing.  You should have a wide variety of materials, such as blogs, videos, and infographics, designed to bring people to your website in the first place.  Good SEO helps ensure these are near the top of Google searches, where they can be easily seen.

II. Engage

Getting visitors to your website isn’t enough.  The materials there must actively engage them, both by being interesting enough for them to view, and compelling enough they want to share them with friends.  Understanding your market, their needs, and the searches they’re likely running on Google is the key to engaging them.

III. Capture

To move further down the funnel, leads must take the next step and engage with your website in a more active way.  This could be contacting support with questions, or signing up for a newsletter, free ebooks, webinars, or other giveaways that require trading their email address or other customer data.  Once a lead has given away some personal information, they’re far closer to becoming buyers.

IV. Nurture

Once you have means of direct contact with leads who haven’t yet become buyers, it’s important to keep reminding them of your existence.  Emails with special offers, coupons, newsletters, and even social media outreach can all be effective ways to do this.

If they aren’t ready to buy right now, they need to have this drip-feed of content to ensure your business will be the first they think of when they are ready to buy.

V. Convert

This is the actual moment they become customers and is generally handled like any other sales conversion.  They’ll reach out directly to sales staff, and be guided through the final stages of the purchase process.

This also illustrates one way digital marketing is different from offline marketing:  This may be the first time they actually have contact with a live human being at your company, with all other business contact being via website materials and automated emails.

VI.  Measure

Digital sales conversions is a cyclical process which should be continually refined.  Keep track of the results of each stage of the process, and see which methods produce the most conversions. 100% conversions are a practical impossibility, but keep trying to push the percentage higher!

Understanding the marketing funnel will help you gather better leads at the top, and ensure that more of them complete the journey to full-fledged customers.  With this tool, you’ll be on your way to far greater conversions and ROI on your online marketing investments.

Visual Marketing: 6 Ways Marketers Can Use Images Online

Visual Marketing: 6 Ways Marketers Can Use Images Online

In our fast-paced digital world, delivering a message quickly and concisely is key to grabbing the attention of your audience and making a lasting impression. In fact, research shows that when people hear information, they remember only 10% of it three days later; if you pair that same information with an image, that number jumps up to 65% (source: Why Infographics Work).

Additional research from digital firm HubSpot found that posts with photos on Facebook generate 53% more likes and 104% more comments than those without (source: How to Craft Perfect Posts for Facebook, LinkedIn & Twitter), a trend that carries over to Twitter, LinkedIn, blogs, and other platforms. With so much research proving the power of imagery for impact, it’s something every online marketer should master.

Here are 6 ways to use images to communicate with your audience more effectively, increase engagement, and drive future business.

Visual Marketing: 6 Ways Marketers Can Use Images Online

Start a conversation

Create an image that highlights a question and encourages your audience to respond in the comments section of Facebook or your blog, and then get involved in the conversation yourself. Another great way to start a conversation is to post an entertaining image with the text “Caption this!”  It’s about using an image to capture the attention merely than simply a text-based question that is easily skipped over.

Involve them in the process

Telling the story behind your brand with images is a powerful way to engage your audience by giving them a behind the scenes look at how your products are manufactured, the processes you use, what your office culture is like, etc.

Show photos from the shop floor, the assembly line, the packaging, etc.  Generally, we often only show, the finished product but the process can really capture attention as well.

Showcase your passion

What is your favorite part of your business? Speaking at an event? Creating your products? Whatever it is, take a picture of you doing it and write a short comment about why you love what you do.  This is another way to allow an image to convey a story and to speak deeper volumes.

Highlight a promotion or contest

Running contests on your website or social media is easy and a great way to engage your audience, create buzz and gain new followers. Create an image that highlights a discount, freebie, or another prize to the contest winner and post text that explains how to participate.

Recognize a customer

Without your customers you wouldn’t be in business, so be sure they know how much you appreciate them! Post an image that exemplifies how your product or service helped a customer solve a problem, include their image, and don’t forget to say “thank you.” This is a great way to get and showcase testimonials. Try tagging customers on social media to increase your reach and engage their circle of followers who may just be in the market for your products/services too!  As well, consider making an image of a brief testimonial.  You can include the message and it’s even better if you can include a photo of the person sharing.

Try tagging customers on social media to increase your reach and engage their circle of followers who may just be in the market for your products/services too!  As well, consider making an image of a brief testimonial.  You can include the message and it’s even better if you can include a photo of the person sharing.

Share helpful tips

Nobody knows your products/services like you do, and your customers will appreciate any extra information you can provide. You can use images and quick “how to” tips to grab their attention and then link to a longer explanation, list of steps, or more tips on your website or blog.

BONUS: Go beyond business

Use images to go beyond the business relationship and connect your customers with the people who make your business possible on a more personal level. For example, if the President of the company is an avid marathon runner, post a picture of him/her crossing the finish line of their most recent race with a little story about their training process or how they got started. Human interest stories help people connect with your team on a more human level.

At the end of the day people do business with other people, and using pictures to tell a story can help you create the type of connection that leads to long-term and memorable relationships. These are the kinds of relationships that will encourage repeat business, drive referrals, and keep you top of mind. As you can see there are many ways to do this, so start getting creative!